Sales teams promise what operations can't always deliver, and operations plan around numbers sales never confirmed — this disconnect is exactly what Sales & Operations Planning (S&OP) is designed to fix. The Sales & Operations Planning (S&OP) Integration Training Course by Arab British Fellowship Training Academy gives professionals a structured way to align demand, supply, and business strategy into one coordinated plan.

Part of the Logistics and Supply Chain Training Courses, this programme covers the S&OP process, forecasting, cross-functional planning, analytics, and inventory alignment, helping organisations make faster, better-informed decisions and improve overall supply chain performance.

By the end of this course, participants will be able to:

• Explain the objectives and business value of the S&OP methodology.
• Build a demand planning process supported by sales and market analysis.
• Apply forecasting models that feed accurately into the S&OP cycle.
• Run cross-functional S&OP meetings that balance supply and demand.
• Use analytics and dashboards to track forecast accuracy and performance.
• Align inventory and production planning with the agreed S&OP plan while managing related risks.

Target Audience

• Demand and sales planning professionals.
• Supply chain, operations, and procurement managers.
• Inventory, warehouse, and production planning specialists.
• Logistics professionals and business analysts.
• Professionals responsible for sales and operations planning.

Module 1: Why Sales and Operations Keep Missing Each Other

• The cost of misalignment between sales, operations, and supply chain.
• Core objectives and benefits of the S&OP methodology.
• Challenges organisations face when adopting S&OP.

Module 2: Building the Demand Side of the Plan

• Developing demand planning strategies.
• Collecting and analysing sales and market data.
• Collaborative planning across departments.

Module 3: Forecasting Techniques That Support S&OP

• Qualitative and quantitative forecasting models.
• Time series forecasting.
• Demand analysis techniques.

Module 4: Running the S&OP Cycle

• Stages of the S&OP process.
• Cross-functional planning meetings.
• Balancing supply and demand, and executive decision-making.

Module 5: Analytics and Performance Data

• Using business analytics and managing data quality.
• Measuring forecast accuracy and key KPIs.
• Building performance dashboards and reporting.

Module 6: Aligning Inventory and Production with the Plan

• Inventory planning based on demand.
• Optimising safety stock and replenishment.
• Production and inventory performance metrics.

Module 7: Technology and Risk in S&OP

• Digital S&OP platforms and ERP integration.
• AI and predictive analytics.
• Managing demand risk, scenario planning, and business continuity.

Module 8: Sustaining S&OP Excellence

• Global best practices in S&OP.
• Integrated business planning.
• Continuous improvement and case studies.