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Dubai 5 October 2026
Training Programme

Sales & Operations Planning (S&OP) Integration Training Course

1Summary

Sales teams promise what operations can't always deliver, and operations plan around numbers sales never confirmed — this disconnect is exactly what Sales & Operations Planning (S&OP) is designed to fix. The Sales & Operations Planning (S&OP) Integration Training Course by Arab British Fellowship Training Academy gives professionals a structured way to align demand, supply, and business strategy into one coordinated plan.

Part of the Logistics and Supply Chain Training Courses, this programme covers the S&OP process, forecasting, cross-functional planning, analytics, and inventory alignment, helping organisations make faster, better-informed decisions and improve overall supply chain performance.

2Objectives and target group

By the end of this course, participants will be able to:

  • Explain the objectives and business value of the S&OP methodology.
  • Build a demand planning process supported by sales and market analysis.
  • Apply forecasting models that feed accurately into the S&OP cycle.
  • Run cross-functional S&OP meetings that balance supply and demand.
  • Use analytics and dashboards to track forecast accuracy and performance.
  • Align inventory and production planning with the agreed S&OP plan while managing related risks.

Target Audience

  • Demand and sales planning professionals.
  • Supply chain, operations, and procurement managers.
  • Inventory, warehouse, and production planning specialists.
  • Logistics professionals and business analysts.
  • Professionals responsible for sales and operations planning.

3Course Content

Module 1: Why Sales and Operations Keep Missing Each Other

  • The cost of misalignment between sales, operations, and supply chain.
  • Core objectives and benefits of the S&OP methodology.
  • Challenges organisations face when adopting S&OP.

Module 2: Building the Demand Side of the Plan

  • Developing demand planning strategies.
  • Collecting and analysing sales and market data.
  • Collaborative planning across departments.

Module 3: Forecasting Techniques That Support S&OP

  • Qualitative and quantitative forecasting models.
  • Time series forecasting.
  • Demand analysis techniques.

Module 4: Running the S&OP Cycle

  • Stages of the S&OP process.
  • Cross-functional planning meetings.
  • Balancing supply and demand, and executive decision-making.

Module 5: Analytics and Performance Data

  • Using business analytics and managing data quality.
  • Measuring forecast accuracy and key KPIs.
  • Building performance dashboards and reporting.

Module 6: Aligning Inventory and Production with the Plan

  • Inventory planning based on demand.
  • Optimising safety stock and replenishment.
  • Production and inventory performance metrics.

Module 7: Technology and Risk in S&OP

  • Digital S&OP platforms and ERP integration.
  • AI and predictive analytics.
  • Managing demand risk, scenario planning, and business continuity.

Module 8: Sustaining S&OP Excellence

  • Global best practices in S&OP.
  • Integrated business planning.
  • Continuous improvement and case studies.

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Sales & Operations Planning (S&OP) Integration Training Course