Most new ideas fail long before they reach the market, not because they were bad ideas but because nobody stress-tested them properly first. A feasibility analysis is the structured process that does exactly that: it shows whether a new idea has the potential to grow into a real product or service that meets a changing customer need, by combining quantitative methods with creative thinking to examine the idea from every angle – technical, economic, commercial and financial.

The Arab British Fellowship Training Academy built this course around real feasibility-study examples across different business areas, to help participants evaluate new ideas for their own organisation, understand the specific challenges of financing a viable project, and build a different future based on innovation, growth and change.

Who Should Attend?

• New product review teams, and marketing and sales specialists.
• Research and development staff, and financial analysts.
• Organisational development specialists and strategy planners.

Knowledge and Benefits:

After completion of the course, delegates will understand:

• The tools and techniques used in feasibility analysis, and how to design and conduct an effective feasibility study.
• How to secure the resources needed to commercialise an idea, and how to turn a feasibility study into an action plan.
• Lessons learned from high-impact feasibility study examples.

• Module 1: Assessing Fit with Current Capabilities
  • Assessing the balance between new activities and current capabilities.
  • Measuring the resource gap and planning to address it.
• Module 2: Assessing New Project Impact and Lifecycle
  • Assessing the impact of proposed new projects.
  • Life-cycle assessment of new businesses.
• Module 3: Resourcing, Risk and Funding
  • Resources and leads in additional marketing activities.
  • Critical assessment through risk-adjusted financial projections, and assessing alternative mechanisms for securing funding.
• Module 4: Securing Buy-In
  • Identifying and engaging all stakeholders.
  • Gaining top management support and project visibility.