The way someone greets a visitor, sets a table, or simply dresses for a meeting says more about an organisation than most of its official messaging ever will. This Training Course in Corporate Etiquette and Professional Conduct, delivered by the Arab British Fellowship Training Academy, treats those everyday moments as what they really are: a working part of how institutions communicate.

Developing these skills among public relations staff matters because they sit inside a much bigger picture — the contemporary rules and regulations that international organisations apply under global protocol standards for communication between countries, institutions and organisations. The course draws on different cultures, customs and policies, and follows the same modern international protocols the Academy applies to corporate etiquette and conduct more broadly.

Participants work through the practices of courteous behaviour, how to treat others well, hosting and reception, table arrangement, and dress — all of it forming a real part of how a person, and an organisation, is read by others.

Who Should Attend

• Communications managers and PR professionals.
• Human resources staff, section heads and senior managers.
• Operations managers, project managers, boards of directors and corporate executives.
• Media, public relations and business professionals.
• Officials in government institutions and related administrative bodies.

What You Will Learn

• Unified, comprehensive concepts of corporate etiquette, professional codes of conduct, and international principles of etiquette and communication.
• The art of protocol and body-language etiquette in official forums, and the universal principles behind them.
• How to direct personal dynamics at important meetings, build a strong impression, and avoid embarrassing missteps.
• Appropriate international business etiquette across a range of contexts, and how to prepare for and host VIP visits and official events.
• How to interact respectfully with people from different cultures, countries and regions.

Module 1: What Corporate Etiquette Really Means

• Defining etiquette and professional codes of conduct.
• Core principles of business ethics.

Module 2: Etiquette Inside and Between Institutions

• Forms of workplace etiquette within a single institution.
• Forms of etiquette that apply between institutions, and the corporate etiquette rules successful enterprises adopt.

Module 3: Protocol, Body Language and Everyday Professional Conduct

• Principles of protocol and etiquette, and appropriate professional and personal conduct.
• The art of body-language etiquette in official settings.

Module 4: Hosting, Reception and Presentation

• Preparing for and hosting VIP visits and official events.
• Reception practices, table arrangement and dress as part of professional presentation.

Module 5: Working Across Cultures and Borders

• International and local differences in culture and people's perceptions.
• Respectful interaction with people from different cultures, countries and regions.

Course Dates and Locations:

The courses are held across several countries including England, France, Italy, Sweden, Denmark, the Netherlands, Turkey, Egypt, Jordan and Malaysia.

Training Delivery Methods:

• Training delivered within the institution.
• Classroom-based training.
• Individual and group training.

What Participants Receive:

Arab British Fellowship Training Academy is pleased to offer a complete training package for this course, with an accredited certificate from the Academy at the end.