A handshake lasts only a few seconds, yet it can define how a business relationship begins. It signals confidence, respect, and cultural awareness all at once — which is why the Arab British Fellowship Training Academy dedicated an entire training course to mastering it.

Handshake style and etiquette is one of the most significant forms of social etiquette, since it reflects a person's character to others. Through this course, participants learn to read greeting customs across different societies and use the handshake as a genuine tool for connection and respect.

By the End of This Course, Participants Will Be Able To:

• Apply the core mechanics of a proper, confident handshake.
• Coordinate eye contact and facial expression with the handshake for maximum impact.
• Recognise and avoid common handshake mistakes across different situations.
• Read a person's character and mood through their handshake style.
• Apply broader etiquette and public relations principles in professional settings.

Who Should Attend?

• Human resources department managers.
• Staff working in training and human resource development.
• Public relations managers.
• Employees in corporate public relations and media departments.
• Recent graduates entering the job market.
• Anyone interested in developing their etiquette skills.

Module 1: Why the Handshake Matters

• The handshake as a universal but culturally nuanced greeting
• What a handshake communicates about respect and confidence

Module 2: The Standing Handshake and Posture

• Standing before shaking hands, and what it signals
• Positioning and posture during the greeting

Module 3: Eye Contact and the Genuine Smile

• Coordinating eye contact with the handshake
• Why a gentle smile completes the message of respect

Module 4: Grip, Firmness, and What to Avoid

• Finding the right firmness — neither limp nor crushing
• Avoiding handshakes while eating, smoking, or distracted

Module 5: Reading People Through Their Handshake

• What different handshake styles reveal about character
• Adapting your handshake to the situation and the person

Module 6: Handshake Etiquette Within the Bigger Picture of Courtesy

• How handshake etiquette connects to broader social and workplace etiquette
• Building lasting professional relationships through respectful greeting

Course Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, and Denmark, in addition to Australia and the United States, at a time and place that fits your schedule.

Delivery Formats:

• Group training at the Academy's centres
• One-to-one training
• Field and practical training following an advanced curriculum
• Theoretical training in dedicated halls within the Academy

Upon completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.