Ask any assessor and they will tell you the difference between an institution that merely files excellence paperwork and one that actually lives it: culture. Before excellence becomes practices, checklists and nomination documents, it has to become a shared conviction that every employee carries into daily work, a blend of values, beliefs, habits and norms that the whole organisation recognises as "how we do things here".

This course focuses on building exactly that: a genuine institutional culture, not a paper trail. It also connects that culture work to career development inside the organisation, reshaping administrative and organisational structures, simplifying procedures, allocating people and training sensibly, and creating a work environment where staff can perform at their best, both in quantity and quality, using modern methods to raise management awareness across the board.

Who Is This For?

• Managers and owners of government and private companies.
• Business leaders running industrial, commercial, tourism or service enterprises.
• Everyone working in management and implementation roles.
• Anyone building a promising company with a genuine future, and looking to improve the overall working climate.

What You Master by the End

• What makes work relationships succeed, and how to improve communication between managers and staff.
• Leadership and people-management skills inside the company.
• Reading and handling the psychological side of workplace problems.
• Practical ways to activate motivation, and build trust between managers and employees.

Module 1: Strategy and Excellence Models, Working Together

• The close link between strategy and excellence models
• Strategy development inside enterprises

Module 2: Building an Effective Planning System

• Advanced strategic planning
• Designing an effective planning system
• Stages and steps in the planning process

Module 3: Quality Management Meets Strategic Planning

• Quality management and strategic planning

Module 4: Career Development as an Excellence Driver

• Concept and nature of career development, and its objectives
• Career development's role in developing institutions and companies

Module 5: Roles, Tasks and Skills in Administrative Development

• The organisational side of administrative development, and its tasks
• Meaning and vision of career development
• Core skills every personnel-development specialist needs

Where and How the Programme Runs

Sessions run in Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, Denmark, Australia and the USA, scheduled to fit each participant's own time and workload. Delivery combines group cohorts at Academy-affiliated centres, one-to-one coaching, field-based practice, and classroom sessions inside the Academy itself.

On Completion

Every participant who completes the programme receives a certificate from the Arab British Fellowship Training Academy. The course can also be scheduled at a time and venue that suits you — contact the Academy's team for details.