By the time a crisis is obvious to everyone in the room, an organisation has usually already lost the chance to respond on its own terms. The institutions that come out of a crisis with the least damage are rarely the ones that react fastest — they are the ones that saw it coming early enough to prepare, because they had invested in predictive thinking and early-warning capability well before anything went wrong.

This Training Course from the Arab British Fellowship Training Academy builds that proactive mindset: how to recognize the characteristics and patterns of a crisis before it fully unfolds, how to plan the people, equipment and communication needed to face it, and how to manage it in real time using a scientific, case-based approach.

Key Outcomes:

• Acquire the essential knowledge and skills needed to manage crises efficiently and effectively.
• Gain high-level management skills and learn crisis management techniques and their importance.
• Develop the skills to deal with crises and conflicts between individuals and organizational units.
• Build the behavioral and cognitive skills needed to handle human behavior and different types of crises effectively.

Who Should Attend?

• Managers of institutions and companies.
• Heads of administrative departments.
• All employees in management departments within institutions.
• Public and private university students.

Module 1: Seeing Crises Before They Happen

• Predictive capabilities for sensing the onset of a crisis
• The role of early warning systems, and methods for diagnosing crises

Module 2: Understanding the Anatomy of a Crisis

• The difference between a crisis and a problem, and between crisis management and management by crises
• Dimensions, features and types of crises

Module 3: Building Readiness Before the Storm Hits

• The people, equipment and devices required to plan a crisis response
• Planning communications before a crisis, and pre-delegating authority
• Preparing and training the crisis response team

Module 4: Managing the Crisis in Real Time

• Administrative requirements for handling a crisis as it unfolds
• Standards of information confidentiality and information systems in crisis situations
• Planning communications during the crisis, and applying innovative and creative thinking to solve problems

Module 5: Turning Crisis Into Insight

• Case management stages: identification, analysis, planning, operation and evaluation
• Strategic management tools such as SWOT analysis, and the role of PR within the crisis management team
• Evaluating the strengths and weaknesses of the response, and the lessons learned after a crisis