Having a bold, multi-year vision is the easy part. The real challenge is drawing the shortest, clearest path from where an organisation stands today to where it wants to be years from now — and turning that path into specific, long-term objectives covering finances, operations, people, and customers.

This Training Course from the Arab British Fellowship Training Academy equips participants with the practical and scientific tools needed to set that direction at company level and translate it into long-term goals the institution can actually track and sustain.

Who this training course is for:

• Business owners and general managers.
• Executive directors within companies.
• Planning managers.
• All employees working in the administrative sector of companies and institutions.

What participants take away:

• Defining a task clearly, with its inputs and outputs spelled out.
• Reading a company's current position through internal and external data.
• Compiling that data into a usable SWOT analysis for strategic thinking.
• Turning strengths, weaknesses, opportunities and threats into a clear direction for the future.
• Building the company's overall vision from the information gathered, and setting long-term strategic objectives around it.

Module 1: What Long-Term Strategic Objectives Really Mean

• Concept of long-term strategic objectives and how they connect to the company's overall vision.
• The process of organising and structuring strategic objectives.

Module 2: Reading the Environment with SWOT

• Factors that influence strategic objectives, internal and external.
• Compiling and synthesising information into a usable SWOT analysis.
• Identifying strengths, weaknesses, opportunities and threats to determine future direction.

Module 3: From Plan to Practical Execution

• Practical mechanisms for implementing strategic objectives.
• Assessing the feasibility of a long-term strategic plan.
• Setting and fine-tuning the final long-term objectives.