Turning capital into a thriving hotel or resort takes more than money – it takes a clear read of which country and location actually serves the goal, a realistic study of local needs, and the discipline to plan every stage before the first brick is laid.

This training course by the Arab British Fellowship Training Academy walks participants through that process step by step, drawing on tourism's role as a major economic engine in national and international markets, and on the fact that tourism activity – like any commercial sector – is exposed to risks and crises that management must be ready to handle directly while still meeting investor and client goals.

Who Should Attend?

• Directors, owners and investors of hotels, resorts and tourism facilities.
• Owners of travel and tourism agencies, and tour operators.
• Development and project managers seeking to expand their tourism establishments or launch new branches.

Course Objectives:

By the end of the course, participants will be able to:

• Apply the key rules and principles behind successful tourism investment.
• Invest funds in a viable project while avoiding unexpected risks.
• Prepare an effective action plan with realistic project objectives, development stages and timetables.

• Module 1: The Tourism Investment Landscape
  • Understanding the tourism investment market and the intensity of competition within it.
  • Administrative and legal difficulties in both local and foreign investment.
• Module 2: Market Analysis and Tourist Demand
  • Major concepts of tourism marketing.
  • Tourism market segmentation, and the major elements and trends of tourist demand.
• Module 3: From Traditional to Modern Tourism Development
  • Differences between traditional and modern approaches to tourism development.
  • Principles of tourism business management.
• Module 4: Foundations of a Successful Tourism Project
  • Foundations of successful tourism projects, and general frameworks that work for hotels and resorts.
  • Choosing the tourism investment most likely to succeed and deliver the greatest financial return.
• Module 5: Marketing and Service Excellence for Global Reach
  • Marketing a tourism facility professionally to build an international reputation.
  • Training staff to deliver services in a methodical, world-class way, and using distinctive service to attract tourists.