Most people decide how they feel about someone within the first few seconds of meeting them, long before a single word is exchanged. The Training Course in Etiquette and the Art of Making a Lasting Impression, delivered by the Arab British Fellowship Training Academy, is built around that reality: it trains participants to control those first seconds deliberately, through posture, greeting, tone, and the small daily habits that add up to a polished presence.

Beyond first impressions, the course works through the situations where etiquette is tested every day — conversations, meetings, phone calls, emails, hospitality, and dining — and shows how the same underlying principles of respect and self-control adapt across cultures without participants losing their own authenticity. The result is a set of habits participants can carry into any professional or social setting with confidence.

What You Will Be Able to Do

• Communicate with clarity, tact and confidence in any setting.
• Apply etiquette principles naturally, without appearing rehearsed.
• Create a strong, positive first impression consistently.
• Use body language deliberately to reinforce your message.
• Adapt respectfully to different cultural expectations.

Who Should Attend?

• Professionals in client-facing roles who want to elevate how they interact.
• Managers and leaders building a culture of respect within their teams.
• Anyone who wants a stronger personal image and social presence.
• New graduates who want to stand out early in their careers.

Module 1: Foundations of Etiquette and Personal Image

• What etiquette really means and why it matters day to day.
• The line between natural courtesy and forced politeness.
• How appearance, grooming and attire shape how others perceive you.

Module 2: Body Language and Non-Verbal Communication

• Reading non-verbal cues accurately in others.
• Using gestures and posture to reinforce what you say.
• Managing facial expressions and projecting confidence.

Module 3: Greetings and the Art of Conversation

• Formal and informal greeting styles, and the correct handshake.
• Introducing yourself clearly and starting conversations naturally.
• Choosing suitable topics and closing a conversation well.

Module 4: Etiquette in the Workplace and Meetings

• Building mutual respect and understanding professional relationship dynamics.
• Arriving prepared and on time, and listening actively in meetings.
• Voicing opinions respectfully, even in disagreement.

Module 5: Phone and Email Etiquette

• Handling calls professionally, including tone of voice.
• Writing clear, courteous emails with proper openings and closings.
• Responding promptly and keeping correspondence organised.

Module 6: Hosting, Hospitality and Event Etiquette

• Welcoming guests warmly and serving food and drink appropriately.
• Handling unexpected situations gracefully during hospitality.
• Adjusting behaviour to the type and formality of an event.

Module 7: Reading Personalities and Handling Sensitive Moments

• Recognising different personality types and adapting your style.
• Managing your own emotional reactions under pressure.
• Choosing words carefully and resolving tension calmly.

Module 8: Etiquette Across Cultures

• Key cultural differences that affect etiquette expectations.
• Interacting confidently in multicultural environments.
• Using culturally appropriate language and avoiding misunderstandings.

Module 9: Dining Etiquette and Sustaining a Professional Presence

• Correct use of tableware and posture at the table.
• Courteous behaviour with service staff in restaurants.
• Turning these skills into daily habits and a lasting professional reputation.