Training Course in Etiquette and the Art of Making a Lasting Impression (Online / Remote)
1Summary
Most people decide how they feel about someone within the first few seconds of meeting them, long before a single word is exchanged. The Training Course in Etiquette and the Art of Making a Lasting Impression, delivered by the Arab British Fellowship Training Academy, is built around that reality: it trains participants to control those first seconds deliberately, through posture, greeting, tone, and the small daily habits that add up to a polished presence.
Beyond first impressions, the course works through the situations where etiquette is tested every day — conversations, meetings, phone calls, emails, hospitality, and dining — and shows how the same underlying principles of respect and self-control adapt across cultures without participants losing their own authenticity. The result is a set of habits participants can carry into any professional or social setting with confidence.
2Objectives and target group
What You Will Be Able to Do
- Communicate with clarity, tact and confidence in any setting.
- Apply etiquette principles naturally, without appearing rehearsed.
- Create a strong, positive first impression consistently.
- Use body language deliberately to reinforce your message.
- Adapt respectfully to different cultural expectations.
Who Should Attend?
- Professionals in client-facing roles who want to elevate how they interact.
- Managers and leaders building a culture of respect within their teams.
- Anyone who wants a stronger personal image and social presence.
- New graduates who want to stand out early in their careers.
3Course Content
Module 1: Foundations of Etiquette and Personal Image
- What etiquette really means and why it matters day to day.
- The line between natural courtesy and forced politeness.
- How appearance, grooming and attire shape how others perceive you.
Module 2: Body Language and Non-Verbal Communication
- Reading non-verbal cues accurately in others.
- Using gestures and posture to reinforce what you say.
- Managing facial expressions and projecting confidence.
Module 3: Greetings and the Art of Conversation
- Formal and informal greeting styles, and the correct handshake.
- Introducing yourself clearly and starting conversations naturally.
- Choosing suitable topics and closing a conversation well.
Module 4: Etiquette in the Workplace and Meetings
- Building mutual respect and understanding professional relationship dynamics.
- Arriving prepared and on time, and listening actively in meetings.
- Voicing opinions respectfully, even in disagreement.
Module 5: Phone and Email Etiquette
- Handling calls professionally, including tone of voice.
- Writing clear, courteous emails with proper openings and closings.
- Responding promptly and keeping correspondence organised.
Module 6: Hosting, Hospitality and Event Etiquette
- Welcoming guests warmly and serving food and drink appropriately.
- Handling unexpected situations gracefully during hospitality.
- Adjusting behaviour to the type and formality of an event.
Module 7: Reading Personalities and Handling Sensitive Moments
- Recognising different personality types and adapting your style.
- Managing your own emotional reactions under pressure.
- Choosing words carefully and resolving tension calmly.
Module 8: Etiquette Across Cultures
- Key cultural differences that affect etiquette expectations.
- Interacting confidently in multicultural environments.
- Using culturally appropriate language and avoiding misunderstandings.
Module 9: Dining Etiquette and Sustaining a Professional Presence
- Correct use of tableware and posture at the table.
- Courteous behaviour with service staff in restaurants.
- Turning these skills into daily habits and a lasting professional reputation.