Investors rarely fund an idea on its own — they fund a plan that shows the idea has been tested against the market, the numbers, and the risks. A business plan is that roadmap: it guides a business through its various stages of growth and is often the single document that decides whether investors and partners get on board.

This course walks participants through every stage a commercial project passes through, from the initial groundwork to preparation, execution, follow-up, and final evaluation. Each project has its own timeline suited to its activities, and building the plan means thinking seriously about budget and cost alongside market analysis, financial forecasts, and marketing, sales, and HR strategy, all of which fall under preparing a solid business plan.

Who should attend:

• Department managers and executive managers.
• Project managers and team leaders.
• Sales and marketing managers.
• Entrepreneurs and project owners themselves.

What you will be able to do after the course:

• Set the right goals for your project and build strategies that make the plan succeed.
• Forecast performance and output, and know how to build sound financial projections.
• Apply different types of analysis to understand your market, including gap analysis and your project's strengths and weaknesses.
• Understand why covering every operational procedure in the plan matters for achieving your goals.

Module 1: Why a Business Plan Matters

• The role a business plan plays for both startups and existing businesses.
• An overview of the planning process, and the different types of business plans (startup, strategic, operational).

Module 2: Defining the Business and Its Market

• Articulating your business idea and value proposition, and identifying your target market and customer segments.
• Analyzing industry trends and the competitive landscape through proper market research.

Module 3: Building the Business Model

• Choosing a business model aligned with your goals, and identifying revenue streams and pricing.
• Outlining your unique selling proposition (USP).

Module 4: Writing the Plan's Core Sections

• Writing an effective executive summary and organizational structure.
• Developing operational, marketing, and sales strategies.

Module 5: The Numbers That Convince Investors

• Preparing financial statements: income statement, cash flow statement, balance sheet.
• Building realistic financial projections and break-even analysis.
• Identifying funding sources and how to pitch investors.

Module 6: From Paper to Execution

• Setting milestones and timelines, plus risk assessment and management strategies.
• Creating a feedback loop for continuous improvement, and studying successful project plans as models.
• Final project: drafting and presenting a full business plan to stakeholders.

Course dates:

The course runs once a month, and can also be scheduled on request to fit your own timing.

Course locations:

Arab British Fellowship Training Academy has more than thirty centers spread across the world.

Delivery formats:

• Field-based project training.
• Individual theoretical training.
• Theoretical training for a group of participants.

Every participant receives a complete training package and a certified certificate of achievement from the Academy.