Build excellent public relations
$2,300.00
Objectives
- To highlight the modern role of public relations in light of contemporary changes and challenges.
- Enrich participants with the latest ideas that demonstrate how to perform public relations activities electronically.
- Clarify the requirements of implementing an electronic public relations system.
- Developing participants' skills in how the Internet and intranet are used to perform public relations activities in their relations with the external and internal audiences of the organization
Who Should Attend?
- Team leaders and supervisors
- Directors and Heads of Departments
- Executives
- Employees of the administrative sector
- Secretary and office supervisors
- Team leaders and professionals
Seminar Outline
- Internet and non-Internet public relations.
- Differentiating between Internet, Intranet and Extranet.
- The role of IT in supporting public relations performance.
- IT application requirements in public relations.
- Website design of the organization.
- E-government as an electronic public relations application
- Examples of online sites for some government institutions and business organizations
DAY 1
- Electronic Media Jobs
- Characteristics of electronic writing
- Electronic means of communication
- Characteristics of electronic institutional communication
- Intranet
- External Extranet Connection
- Universal Internet Connection
DAY 2
- What is the layout and its types
- Effective electronic planning components of public relations
- Requirements for transit towards electronic public relations
- Obstacles to the implementation of electronic methods in organizations
- Practical applications on the preparation of the public relations plan electronically .
DAY 3
- The concept of electronic communication
- Characteristics of effective electronic communication
- Electronic communication methods
- Types of electronic communications
- Skills of using electronic methods in external communication
DAY 4
- Intranet as an electronic tool to strengthen relations with the internal public.
- The most important public relations activities that can be implemented electronically.
- PR activities for senior management, employees and the organization as a whole. .
