Effective Tourism Management (Online / Remote)
1Summary
The Arab British Fellowship Training Academy presents this training course in Effective Tourism Management for all those who wish to improve their skills and develop their management abilities in Tourism Sector. in view of the significant role provided by the Tourism Sector all over the world. Tourism activities are like any other professional types of activity, it could be endangered due to various types of risks and crises that may affect tourism activities on individual levels, or by nature of tourism in the country, especially since tourism is highly sensitive and extremely influenced by external risk factors. Therefore such risks and crises shall be fully handled directly and strictly by Hotel & Tourism Management, through diligent quest to satisfy needs, wants, and desires of clients (tourists), while achieving the required financial surplus at the meantime. This Training Program provides a roadmap for dealing with such crises, which is very helpful for trainees.
Tourism Economy became more significant during the second half of the 20th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries
2Objectives and target group
Arab British Fellowship Training Academy presents this course for the following audience:
- Shareholders, Owners, and investors in Tourism Sector.
- Managers of hotels and resorts.
- Directors of major hospitals specialized in treatment attracting International Tourists.
- Owners of Tourism and Travel Firms, and Tour Operators.
- Owners of Tourism Agencies, Restaurants, and Hotels.
- Tourism Project Managers.
How will trainees benefit from the Course?
After completing the program, trainees will be able to master the following topics:
- The ability to design and prepare future plans for tourism development.
- Continuation of Tourism Development and further progress.
- Management skills of Hotels and Resorts.
- Management Skills of Spa and Tourism Facilities.
- Communication Skills and Public Relations.
- Marketing skills and methods to win clients.
- Management of Tourism Hospitals and Airlines.
- Organization of travels and tours.
- Skills of hiring employees in Tourism Sectors.
3Course Content
- Definition of Tourism Management and its relation to Economic Development.
- General Principles in Tourism Development.
- Current and Future Tourism Plans.
- Managing Hotels and Tourist Establishments under the adopted International Standards.
- Concept of Tourism Market.
- Types of tourists.
- Market Segmentation
- Major Elements and Trends of Tourist Demands
- Foundations of successful tourism projects.
- General successful Frameworks for Hotels and Resorts.
- Hotel Rating, Stars, and Client Ranking.
- Employment In Tourism sector.
- Marketing and Advertising.
- Stimulate employees and win customers.