Unlocking Fresh Ideas at Work: A Training Course in Creativity and Innovation Skills
1Summary
Teams do not run out of ideas because people lack imagination — they run out because meetings default to the safest answer, and creative thinking gets treated as a personality trait rather than a skill that can be trained.
This training course from the Arab British Fellowship Training Academy treats creativity as a practical, learnable process. Participants work through what blocks creative thinking, structured techniques for generating and testing ideas, and how to turn a good idea into something implemented and measured — not just discussed.
2Objectives and target group
Who Should Attend?
- Managers and owners of companies, and executive managers.
- Team leaders and members responsible for driving new ideas.
- Professionals in fields that depend on creativity, such as writing and design.
- Anyone wishing to develop their creative thinking capabilities.
By the End of the Course, You Will Be Able To:
- Identify and overcome personal and organisational barriers to creativity.
- Use structured brainstorming and design thinking techniques.
- Foster collaborative creativity and leverage diverse perspectives.
- Turn ideas into an actionable plan and measure innovation success.
3Course Content
Module 1: Getting Unstuck — Creative Thinking as a Business Skill
- The definition and importance of creativity in today's workplace.
- Different types of creativity and how they apply at work.
Module 2: Removing What Blocks Creative Thinking
- Identifying personal and organisational barriers to creativity.
- Techniques to foster a growth mindset, including mindfulness.
- Strategies for overcoming resistance to new ideas.
Module 3: From Idea to Innovation — The Process
- Stages of innovation, from idea generation to implementation.
- Case studies of successful innovations.
Module 4: Generating Ideas That Actually Work
- Traditional and modern brainstorming methods, such as mind mapping and SCAMPER.
- Creating a safe space for open idea generation.
Module 5: Solving Real Problems with Design Thinking
- Introduction to design thinking principles.
- Applying design thinking to real workplace problems.
Module 6: Creativity as a Team Sport
- Techniques for fostering teamwork and collaboration.
- Leveraging diverse perspectives to reach innovative solutions.
Module 7: Making Ideas Happen
- Developing an action plan to move an idea toward implementation.
- Identifying resources and support systems needed for execution.
Module 8: Proving It Worked
- Key performance indicators for measuring innovation.
- Tools for tracking and assessing innovation initiatives over time.