E-Commerce Techniques Training Course: Lessons from Amazon's Growth
1Summary
Amazon started in the 1990s selling books online, and by 1998 its sales had reached seven million dollars — a figure that then jumped sharply by 30%, pushing it into the ranks of the most important, most successful companies in e-commerce. By 2000, sales had crossed a billion dollars and its shares were trading near two hundred thousand dollars each, with the company controlling more than 50% of the entire international online book market.
This course from the Arab British Fellowship Training Academy uses that trajectory to explain how e-commerce techniques actually work. As web pages improved and spread rapidly and user numbers grew, companies started posting their activities, job ads and full product listings — pictures, prices, specifications, sometimes footage — through websites built around goods, service support and delivery methods. Even so, reaching the right information on a site back then still took real effort, which is exactly the gap companies like Amazon learned to close.
2Objectives and target group
Who Should Attend?
- Anyone concerned with electronic trade.
- Employees working in e-marketing.
- Directors of electronic commercial sites.
- Employees of credit card companies.
What Participants Will Gain:
By the end of the course, participants will be able to master:
- An overview of the fast-moving economic and social developments behind e-commerce, such as ICT and the opening up of the global economy.
- The techniques used to liberalise trade in goods and services, and to move capital and labour freely across countries through electronic trade.
- How electronic trade is turning the world into a single connected economic bloc — one where each country's fortunes now depend on its economic strength and on the research, scientific and technical base that lets it compete in this world.
3Course Content
Module 1: Roots and Formation of the International Information Network
- The conceptual roots of electronic trade.
- The concept, formation and development of the international economic information network.
Module 2: The Economic Dimension and Global Trade Techniques
- The economic dimension of the international information network.
- Techniques for liberalising the exchange of goods, services, capital and labour between countries through electronic trade.
Delivery Formats:
Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.
Locations:
The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.
What Do You Get?
On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.