E-Marketing and Digital Payments Essentials Training Course
1Summary
Behind every "Buy Now" button sits a payment system most shoppers never think about — credit cards, electronic money, smart cards, e-checks — and understanding how each one actually works is just as important as knowing how to market the product in the first place.
This course from the Arab British Fellowship Training Academy covers both sides of that equation. Full or partial e-commerce depends on ordering and payment happening electronically, with the seller sending payment confirmation through to the buyer's computer; how "electronic" a deal really is depends heavily on how digitised or encrypted the product or service is, and on the role played by the intermediary or authorised agent. Products can exist in physical form or purely as encrypted digital files — music, games and e-books being some of the clearest examples of goods built almost entirely for that kind of encryption.
2Objectives and target group
Who Should Attend?
- Anyone interested in e-commerce.
- E-marketing professionals.
- Managers of sites focused on e-commerce.
- Employees of credit companies.
What Participants Will Gain:
By the end of the course, participants will be able to identify:
- Why infrastructure matters so much for e-commerce, and how it helps narrow the digital divide between countries.
- Key recommendations that have come out of international e-commerce conferences, so they can recognise a strong, high-performing model when they see one.
- Why raising e-awareness across different segments of society matters, and what advantages and dimensions come with it.
3Course Content
Module 1: E-Commerce and E-Marketing Foundations
- Definition and history of e-commerce.
- Types and benefits of e-commerce for merchant and consumer.
- Statistics and figures on e-commerce.
- E-marketing, and how social networks influence it.
- Analysis tools.
Module 2: Cards, Cash and Digital Payment Tools
- Credit cards: concept and types.
- Credit card dealings between the parties involved.
- Advantages and challenges of credit cards.
- Electronic money: concept and methods of issuance.
- Advantages and disadvantages of electronic money.
- The mechanism for dealing with electronic money.
- Smart cards and electronic checks.
Delivery Formats:
Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.
Locations:
The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.
What Do You Get?
On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.