E-Commerce Training Course: B2B and B2C Markets
1Summary
Not all online trade looks the same: a company selling components to a factory operates under completely different rules, contracts and payment cycles than a company selling directly to a shopper's phone. Understanding that difference between B2B and B2C markets - and knowing which one a business is really playing in - has become essential in an era shaped by fast, information-rich communication technology, a shift that gave rise to trade with no physical or geographical limits and to forms of payment (electronic fund transfers, card payments) that did not exist in commerce a few decades ago.
Electronic commerce built on this shift emerged more than 30 years ago and relies on electronic information systems - the computer, the internet, phones, fax, telex and other modern technologies - to move business forward. Arab British Fellowship Training Academy offers this training course to anyone who wants to sharpen their understanding of e-commerce and the difference between its patterns.
2Objectives and target group
Who Should Attend
- Anyone interested in electronic commerce, and workers in e-marketing.
- Site managers interested in electronic commerce.
Programme Objectives
By the end of the course, participants will be able to:
- Describe the e-commerce revolution taking place in B2B and B2C markets.
- Explain the general concepts of e-commerce and its related foundations and principles.
- Identify the mechanisms and procedures used in e-commerce markets.
3Course Content
Module 1: How B2B and B2C Markets Work
- Objectives in electronic markets, and the foundations and principles of network commerce.
- The steps of operations in B2B and B2C markets, and the mechanisms and procedures used in e-commerce markets.
Module 2: Growing a Specialised E-Commerce Market
- The components and constraints of specialised markets in electronic commerce.
- Evaluation and development in the e-commerce market.