Strategic Management and the Balanced Scorecard – Training Course
1Summary
Every company eventually promotes its sharpest strategic mind into a management seat — the person who can turn a general policy into a working plan and actually deliver it. What separates that person from an average planner is one thing: the ability to balance. Strategic management today is built on balance — between financial resources and the type of projects worth pursuing, between a distant vision and the near-term steps that reach it, and between theoretical planning and the execution that makes it real.
The Balanced Scorecard is the tool that makes that balance measurable rather than a matter of instinct. It turns strategic maps into stages that can be planned, tracked and adjusted, the same way the five basic functions of management — planning, organising, staffing, direction and control — turn a goal into a series of achievable steps. Skip the planning step and the rest collapses: work drifts, mistakes pile up, and the follow-up needed to correct course never happens.
2Objectives and target group
By the end of this course, participants will be able to:
- Apply the Balanced Scorecard model and build strategic maps around it.
- Diagnose and remove common obstacles to strategic planning.
- Balance financial resources against the right mix of projects.
- Move between theoretical strategic planning and hands-on execution.
Who Should Attend?
- Managers and owners of companies.
- Heads of administrative, planning and execution departments.
- Those seeking the most effective strategic plans for leading companies.
- Academics interested in modern strategic thinking methods.
3Course Content
Module 1: The Weight of Strategic Management
- The importance of strategic management and its organisational levels.
- Strategic vs. operational planning and how the two connect.
- Common obstacles to strategic planning.
Module 2: Strategic Thought in Practice
- The concept and importance of strategic thought.
- Methods and approaches for preparing strategic plans.
- Setting a comprehensive vision built on an integrated plan.
Module 3: The Balanced Scorecard Model
- Introducing the Balanced Scorecard and strategic maps.
- Stages of strategic planning using the Balanced Scorecard.
- Smart planning that balances financial resources against project type.
Module 4: Balance as a Management Discipline
- Long-term vision for projects and their goals.
- Balancing company capabilities against the work mechanisms to follow.
- Balancing theoretical planning with executive administrative work.