Training Course in Tourism Marketing and Promotional Strategy
1Summary
A destination doesn't sell itself just because it has good weather and old ruins — tourists go where they've already heard a compelling story, usually one built deliberately through marketing rather than luck. This Training Course in Tourism Marketing and Promotional Strategy looks at how that story gets built, positioned, and sold across hotels, resorts, and tourism establishments.
Offered by the Arab British Fellowship Training Academy, the program covers the organizational side of tourism marketing, how to read and segment a market, what makes tourism projects and hotel frameworks succeed, and how rating and ranking systems shape a property's reputation — giving participants a practical route from marketing theory to results that show up in bookings.
2Objectives and target group
Course Objectives:
- Explain the link between tourism marketing and economic development.
- Build the organizational structures needed to run marketing and promotion effectively.
- Segment tourism markets and identify key drivers of tourist demand.
- Apply the foundations of successful tourism projects and hotel and resort frameworks.
- Understand hotel rating systems and how client rankings are formed.
Target Audience:
- Managers and owners of tourism establishments.
- Media and promotional department staff in tourism and hospitality.
- Development managers responsible for tourism action plans.
- Investors, businessmen, and shareholders in tourism projects.
3Course Content
Module 1: Why Tourism Marketing Matters
- Tourism's relationship to economic development and national revenue
- The importance and definition of tourism marketing and promotion
- How promotion methods are managed within a tourism establishment
Module 2: Structuring the Marketing Function
- Organizational and administrative structures for marketing and promotion
- Roles and employment opportunities within the tourism sector
Module 3: Reading and Segmenting the Market
- The concept of the tourism mix and hotel marketing
- Market segmentation techniques
- Major elements and trends shaping tourist demand
Module 4: Building Projects and Frameworks That Work
- Foundations of successful tourism projects
- General frameworks for running successful hotels and resorts
Module 5: Reputation and Ranking Systems
- Hotel rating and star classification systems
- How client rankings are formed and their effect on reputation