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Dubai 5 October 2026
Training Programme

Training Course on Building Strong Negotiation Fundamentals

1Summary

Whether you are closing a deal, resolving a dispute, or simply agreeing on a deadline, negotiation shows up in business life far more often than people realize — and doing it well is a skill, not an accident. This course builds that skill from the ground up, starting with what negotiation actually means and how it is used across different professional situations.

Large and mid-sized companies negotiate constantly with partners, suppliers, and other institutions, which is why negotiation experience matters for employees, supervisors, and managers alike. Through the Arab British Fellowship Training Academy's intensive program, participants learn a systematic, academic approach to negotiation that helps them secure better outcomes with fewer losses.

2Objectives and target group

Course Objectives:

  • Deal professionally with companies and institutions during negotiations.
  • Interact effectively with opposing negotiating teams.
  • Apply core negotiation methodologies and strategies.
  • Identify the negotiation strategies most relevant to your field.
  • Build the confidence to lead or contribute to a negotiating team.

Target Audience:

  • Employees on corporate negotiating teams.
  • Division and department managers in companies.
  • Heads of negotiating teams in companies and institutions.
  • Staff working in external relations departments.

3Course Content

  • Module 1: What Negotiation Really Means in a Business Context

    • An in-depth, practical definition of negotiation
    • Types and techniques used across different negotiation situations
    • Why negotiation experience matters at every level of a company
  • Module 2: Planning Before You Sit at the Table

    • Key steps to prepare during the planning phase
    • Considerations every negotiator should commit to
    • Setting realistic goals before negotiations begin
  • Module 3: Reading the Room and Gaining the Advantage

    • The real secrets behind controlling a negotiation
    • Skills for gaining an advantage without damaging the relationship
    • Strategic thinking throughout the negotiation process
  • Module 4: Advanced Strategies and Well-Known Approaches

    • Mastering advanced negotiation methods
    • Reviewing well-known, widely used negotiation strategies
    • Matching a strategy to the situation at hand
  • Module 5: Creative Tools for Moving a Deal Forward

    • Developing creative proposals that push a deal ahead
    • Building and using tracking tables to manage negotiation steps
    • Keeping momentum when discussions stall
  • Module 6: Applying It All: Practice and Real Cases

    • Practical applications and case studies
    • An in-depth look at the tangible benefits negotiation skill brings
    • Turning classroom learning into workplace results

Course Dates and Venues:

  • Arab British Fellowship Training Academy has centers spread across more than 30 countries worldwide, so you can choose any center and join the course directly.

Delivery Formats:

  • Intensive individual training.
  • Practical, hands-on training.
  • Training within work groups.

Certificate:

  • All participants receive an internationally accredited certificate from the Arab British Fellowship Training Academy upon completing the course.

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Training Course on Building Strong Negotiation Fundamentals