Training Course in Strategic Tourism Business Management
1Summary
A single health scare, natural disaster, or safety incident can empty hotels and cancel bookings within days - which is exactly why tourism management demands more than hospitality skills alone. Arab British Fellowship Training Academy designed this course around that reality.
Tourism activities, like any professional field, are exposed to a range of risks and crises that can affect individual businesses or an entire country's tourism sector, especially given how sensitive tourism is to external factors. Hotel and tourism management must therefore handle such risks directly, working to satisfy client needs and desires while still achieving the required financial surplus. This programme gives trainees a practical roadmap for exactly that.
2Objectives and target group
Who Should Attend?
- Shareholders, owners, and investors in the tourism sector, and tourism project managers.
- Managers of hotels, resorts, and spa or health facilities that attract international tourists.
- Owners of tourism and travel firms, tour operators, tourism agencies, restaurants, and hotels.
Course Objectives
- Develop management skills for hotels, resorts, and spa or tourism facilities.
- Build communication skills and public relations capabilities to win and retain clients.
- Apply marketing methods across tourism hospitals, airlines, and travel and tour organization.
- Recruit and manage staff effectively across tourism sector roles.
- Develop skills related to tourism investment and provide the expertise needed for tourism guidance.
- Manage a tourism project successfully in a way that suits its place and time.
3Course Content
Module 1: Foundations of Tourism Business Management
- Defining tourism management and how it differs from hotel or travel management.
- The history and current trends shaping the tourism industry.
- Types of tourism activities: recreational, cultural, environmental, sports, medical, and religious.
Module 2: Marketing and Brand Building for Tourism
- Researching the market and identifying target groups.
- Traditional, digital, and social media marketing tools.
- Building and protecting a strong tourism brand.
Module 3: Managing Tourism Operations and Destinations
- Planning and developing tourist destinations, including feasibility and risk analysis.
- Managing tourist places, facilities, and events.
- Improving service quality and handling customer complaints.
Module 4: Financial Planning for Tourism Projects
- Preparing budgets, analyzing costs and revenue, and forecasting demand.
- Financial reporting and using analysis tools for informed decisions.
Module 5: People, Legal Compliance, and the Future of Tourism
- Recruiting, training, and motivating tourism sector staff.
- Understanding tourism laws and handling ethical issues.
- Innovation, sustainability, and adapting to future market changes.