Selling by Phone: A Practical Strategy for Consistent Sales Growth
1Summary
Meeting a customer face to face takes time few companies can spare anymore, which is why phone marketing has become one of the most common ways businesses explain what they sell and why it matters – alongside social media and email. Almost every company now has a channel dedicated to it, and the ones that do it well treat it as a discipline, not an afterthought.
Financial management experts have identified specific factors behind successful phone sales, and this course works through them in practical terms – not just the theory of why phone sales matter, but a concrete strategy you can apply to convert more calls into completed sales. Follow the rules covered here with discipline, and you build the skill in a short time while growing your company's sales base. The Arab British Fellowship Training Academy offers a wider set of courses in sales management and selling skills alongside this one.
2Objectives and target group
By the end of this course, participants will be able to:
- Walk into every call properly prepared instead of improvising.
- Adopt a speaking style that is polite, confident and distinctive.
- Steer clear of phrases that undermine a sales conversation.
- Manage transfers and voicemail situations without losing the customer.
- Record and act on customer feedback after the call.
- Apply proper call-closing techniques that move the customer toward a decision.
Who Should Attend?
- Business owners and managers who want to grow sales through phone channels.
- Sales representatives responsible for outbound or inbound sales calls.
- Marketing staff running phone-based campaigns.
- Anyone building a company's customer base from scratch.
3Course Content
Module 1: Personal Selling in a Phone-First World
- The concept and importance of personal selling today
- What sets telephone selling apart as a channel
- Why more companies are shifting sales conversations to the phone
Module 2: Reading the Customer on a Call
- Common types of customers and the signals each one gives on a call
- Customer service skills that keep a difficult call on track
- Matching your approach to the customer type in front of you
Module 3: The Sales Conversation Itself
- The stages of the sales process, from opening to close
- Effective communication skills that move a call from one stage to the next
- Handling objections without losing the flow of the conversation
Module 4: Building Trust Through Personal Traits
- The personal traits that make a telephone salesperson credible
- Developing tone, confidence and consistency over repeated calls
- Turning trust into repeat business
Course Locations:
Held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, Australia and the United States, at times and places convenient for your schedule.
Delivery Formats:
- Group training at Academy centers
- Individual training
- Field and practical training
- Theoretical training in dedicated halls
What Participants Receive:
A certificate accredited by the Arab British Fellowship Training Academy upon completing the program.