Connecting Social Media and Mobile Marketing: An Integrated Campaign Training Course
1Summary
Ask ten marketers what their strongest tool is, and most will name social media and mobile marketing in the same breath – then admit they still run them as two separate efforts. That gap between two powerful channels working apart instead of together is exactly what this course sets out to close.
Organisations everywhere are learning that an active, well-managed presence across digital and social platforms is no longer optional; it is a direct line to product feedback, competitor insight, and consumer behaviour. Businesses that pair a strong social media presence with an equally strong engagement strategy end up in a far better position for advertising, marketing, sales, and customer service.
This programme by the Arab British Fellowship Training Academy gives participants a practical route into combining social and mobile marketing into a single, coherent campaign strategy – whether their organisation is already sophisticated in this area or just starting out.
2Objectives and target group
How Participants Will Benefit:
- Understand how consumers move between social networks and mobile phones when engaging with a brand.
- Identify which social and mobile tools genuinely deserve their attention and effort.
- Apply location-based marketing to bring new customers into the business.
- Turn the social-media-and-mobile revolution into a set of practical, repeatable steps.
Who Should Attend:
- Marketers who want fresh insight into the connected world of smartphone marketing.
- Employees and individuals working across business, management, NGOs, or government.
- Organisations aiming to build a marketing presence on social media.
- Anyone interested in social media communications and marketing.
- Entrepreneurs building a campaign from the ground up.
3Course Content
Module 1: How Customers Decide, and What Moves Them to Buy
- How people actually make purchase decisions today.
- Marketing secrets that lift sales and revenue once applied correctly.
Module 2: Reading the Social Media Landscape
- An overview of the social media platforms that matter most.
- Facts and figures every mobile marketer should know.
Module 3: From Location to Order
- Using location-based marketing to reach the right customer at the right moment.
- The most effective ways customers prefer to place their orders.
Course Locations:
The courses are held in the following countries: Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the USA.
The courses are offered at times and locations suitable for your business and schedule.
Training Program Delivery Styles:
- Group Training at Academy Centers
- One-on-One Training
- Field and Practical Training with Modern Approaches
- Theoretical Training in Designated Academy Rooms
What Does the Participant Get from the Training Program?
Upon completion of the course, participants will receive a certificate accredited by the Arab British Fellowship Training Academy for attending the mentioned training program.
Note:
We can offer this course at a time and place suitable for you. This course is offered to high-level individuals with high standards. For more information, contact the Arab British Fellowship Training Academy team.