Digital Marketing and Digital Marketing Research

1Summary

Digital marketing is essential for the success of any business or organization, and social media marketing can help you become a marketing professional. Whether you are looking to learn new trends and techniques or thinking about enhancing your marketing skills globally, this course will focus on practical applications. You will gain insights, information, and real-life experiences from our practical work in the field of digital marketing. In this regard, The Arab British Fellowship Training Academy offers a course in digital marketing and marketing research for anyone who wants to develop their marketing skills and learn about the latest marketing research techniques.

2Objectives and target group

Target Audience:

Entrepreneurs
Job seekers looking for a position as an e-marketing specialist
Business owners
Marketing and sales managers in various fields
Those who want to start their own projects
Individuals wishing to establish their own company in the field of e-marketing
Anyone interested in learning e-marketing professionally
E-marketing specialists

Program Objectives:

Participants in this training program will acquire new skills and achieve the following:

Understand concepts and practical methods of digital marketing that align with changing global market needs
Present common methods and practices in digital marketing
Assist in developing and implementing an effective and successful digital marketing strategy and plan
Recognize the importance of digital marketing today compared to traditional marketing methods
Study the company
Analyze the target audience
Analyze competitors
Calculate advertising capital and budget
Validate business ideas
Assess product demand
Implement comprehensive e-marketing strategies in any field
Master various types of Facebook and Instagram ads
Utilize content marketing
Become proficient in Google Ads of all types

3Course Content

What is Market and Marketing Research?
Benefits of Market Research
Types of Marketing Research
Market Research through Ecosystems
Constraints of Digital Research
How Can You Conduct Marketing Research?
Questions Related to Marketing Research
Types of Interviews for Gathering Market Information
How to Design a Questionnaire?
Impact of Market and Marketing Research on Startups
Using Google Keyword Planner
Using Facebook Insights and Detailed Targeting
Using Amazon Best Sellers and Jungle Scout
Using LinkedIn
Using Google Ads Planner
Using Google Search Strings
Digital Advertising (DDA)
Strategy and Planning
Email Marketing
Mobile Marketing
Challenges Facing Marketing Research
Possible Solutions

Course Locations:
The courses are held in the following countries:
Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States.
Courses are offered at a time and place suitable for your business needs and schedule.

Training Program Implementation Styles:

Group training in academy-affiliated centers
Individual training
Field and practical training with advanced methodologies
Theoretical training in dedicated halls within the academy

What Will Participants Gain from the Training Program?
Upon completing the course, participants will receive a certified certificate from the Arab British Fellowship Training Academy for attending the mentioned training program.

Note:
We can provide this course at a time and place convenient for you.
This course is offered with high standards for important individuals. For more information, please contact the team at the Arab British Fellowship Training Academy.