Building Products Customers Actually Want: Agile Product Management with SAFe Training Course (Online / Remote)
1Summary
Most failed products were never technically broken - they solved a problem nobody had, or solved the right problem in the wrong order. The Arab British Fellowship Training Academy built this course around the SAFe Agile Product Management framework precisely to fix that: it pairs Design Thinking with Lean and Agile principles so product decisions start from real customer exploration, not internal assumptions.
Attendees practise product visioning, roadmapping, market segmentation, personas, and empathy interviews to get genuine user needs into the product strategy, then apply Lean Portfolio Management to define value streams, shape epics, and map a product's life cycle. Weighted Shortest Job First (WSJF) is used to prioritise that work and move it through Programme Increments. The course closes with innovation accounting, hypothesis-driven development, MVP definition, and the collaborative practices behind continuous exploration and integration, preparing attendees for roles such as Agile Product Manager or Lean Product Owner in a SAFe enterprise.
2Objectives and target group
- Apply SAFe Agile Product Management principles to real product decisions.
- Develop and communicate a product vision and roadmap that the whole organisation can align behind.
- Use Design Thinking - personas, empathy interviews, customer journeys - to keep solutions customer-focused.
- Prioritise features and manage backlogs using Lean principles and WSJF.
- Build and validate Minimum Viable Products (MVPs) before over-investing.
- Use Lean Portfolio Management to align product strategy with enterprise objectives.
- Track progress with innovation metrics and feedback loops.
Target Audience
- Product Managers and Product Owners in Agile organisations
- Solution Managers and Programme Managers
- Business Analysts involved in product development
- Lean Portfolio Managers
- Agile Coaches and SAFe Practitioners
- Anyone involved in strategic planning, product innovation, or customer experience design
3Course Content
Module 1: Starting From the Customer, Not the Backlog
- Empathy maps, personas, and customer journeys
- Customer exploration and market analysis
- Why product strategy should start here, not with features
Module 2: The Product Manager's Role in a SAFe Enterprise
- The role of Agile Product Managers in a SAFe enterprise
- Aligning strategy with execution
Module 3: Defining a Product Strategy That Holds Up
- Crafting a compelling product vision
- Market segmentation and customer needs
- Building roadmaps aligned with value delivery
Module 4: Lean Product Development and Early Validation
- Developing Minimum Viable Products (MVPs)
- Hypothesis-driven development
- Testing ideas with innovation accounting
Module 5: Prioritising Work That Matters
- Using WSJF for prioritisation
- Managing flow through Programme Increments (PI Planning)
- Linking epics and features to business outcomes
Module 6: Delivering and Measuring Value
- Working with Agile teams to build and validate products
- Continuous exploration, integration, and deployment
- Using OKRs, KPIs, and value stream metrics
- Learning from feedback and adapting strategy
Module 7: Certification Readiness
- Guidance for SAFe Agile Product Management certification
- Sample questions and exam strategies