Training Course in High-Impact Presentation and Persuasion Skills (Online / Remote)
1Summary
Most presentations fail for the same reason: someone stands up, reads information the audience could have gotten from an email, and sits back down having changed nothing. The Arab British Fellowship Training Academy built this course around a different premise — that a presentation only earns its place when it moves people to think or act differently, through a focused message, sound logic and visuals that actually support the point being made.
Participants learn to build a presentation the way professionals actually do: research first, structure second, visuals third, delivery last. From the initial idea through to the final slide deck, the course covers how to plan, design and deliver a presentation with the confidence and command that make people listen.
2Objectives and target group
Who Should Attend?
- Public relations officers in private and public institutions.
- Public relations staff and news or program presenters.
- Anyone who regularly has to pitch, brief or present ideas to an audience.
- Individuals interested in developing their presentation skills.
Knowledge and Benefits:
By the end of the course, participants will be able to:
- Understand the three forces behind a persuasive presentation: personality, logic and emotion.
- Research a topic and read an audience before building a single slide.
- Structure ideas and turn them into focused, clear and impactful visuals.
- Design clean slides while avoiding the most common design mistakes.
- Deliver a presentation with confidence, handle questions, and close with impact.
3Course Content
Module 1: The Psychology of Persuasion
- The three forces that make a presentation persuasive: personality, logic and emotion.
- Why traditional, one-way presentations fail to influence an audience.
- Setting the right mindset before you open a single slide.
Module 2: Researching Your Topic and Your Audience
- The real first step in building any presentation.
- Researching your subject thoroughly before designing anything.
- Reading your audience: who they are and what they actually need from you.
Module 3: Structuring Ideas Before Building Slides
- Mapping ideas with a spider diagram.
- Building a logical structure for the presentation.
- Editing and organising ideas into one coherent flow.
Module 4: From Words to Visual Slides
- Turning written ideas into visual concepts.
- Preparing individual slides.
- Assembling the slides into one cohesive deck.
Module 5: Slide Design Fundamentals
- Choosing fonts, colours and backgrounds that work together.
- Common slide-design mistakes and how to avoid them.
- Practical tips for cleaner, more effective slides.
Module 6: Using Motion and Animation Wisely
- When animation adds real value to a slide.
- When animation distracts from the message instead of supporting it.
- Simple rules for using motion inside a presentation.
Module 7: Delivering With Confidence and Connection
- Delivering the presentation itself with passion and control.
- Building rapport with the audience from the first minute.
Module 8: Handling Questions and Closing Strong
- Managing audience questions with confidence.
- Preparing a conclusion that leaves a lasting impact.
- Final practical tips to carry into every presentation.