Online E-Commerce and Digital Marketing Training Course (Online / Remote)
1Summary
What will e-commerce even look like a decade from now? Answering that starts with reading where the numbers have already been heading — global revenue curves, the US market specifically, and the growing gap between B2B and B2C returns.
This course from the Arab British Fellowship Training Academy traces how we got here. The internet grew into one of the fastest, most effective alternatives to regular mail and fax, and one of the most important tools available to businesspeople, turning into a genuine profit engine through the 1990s and spreading well beyond the early boundaries of "e-commerce" as a term. As the internet expanded and reached most public services across Western society, and the web itself emerged to bring email together with browsing and website-building tools for showcasing activities and products, e-commerce as an operating concept took shape — and its definitions and terminology reveal just how deep and wide the field really runs for anyone studying commerce online.
2Objectives and target group
Who Should Attend?
- Anyone interested in e-commerce.
- E-marketing professionals.
- Managers of sites focused on e-commerce.
- Employees of credit companies.
What Participants Will Gain:
By the end of the course, participants will be able to identify:
- What actually determines whether an e-commerce operation succeeds or fails in reaching its goals.
- The digital divide between developed and developing countries, and the inequality problems it causes.
- The role the information network plays in spreading and developing the concept of e-commerce.
- Global statistics on e-commerce operations, and where the field is likely headed next.
3Course Content
Module 1: What E-Commerce Is and How It Differs
- The concept of e-commerce, its origins and how its scale evolved.
- Characteristics and types of e-commerce.
- The difference between traditional marketing and marketing over the international information network.
Module 2: Reading the Revenue Numbers
- How global e-commerce revenues evolved over time.
- How e-commerce revenues evolved in the United States specifically.
- How the overall volume of world e-commerce evolved.
- Returns on B2C versus B2B trade.
- Technology costs, compared across a range of countries.
Delivery Formats:
Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.
Locations:
The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.
What Do You Get?
On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.