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Dubai 5 October 2026
Training Programme

Executive Presence: Mastering Interactions with VIPs and Key Decision-Makers (Online / Remote)

1Summary

What happens in the first thirty seconds of a meeting with a VIP often decides how the rest of it goes. As global business moves faster and cultures mix more than ever, interacting with high-profile individuals now demands real tact, social intelligence, and a level of professionalism that isn't picked up by accident. This is exactly the gap the Arab British Fellowship Training Academy built this VIP Dealing Skills programme to close, giving participants the tools to communicate effectively with prominent figures across sectors.

The programme is built around one outcome: helping participants project an impeccable professional image while sharpening the behavioural and language cues that shape how an organisation is perceived by the influential and decision-making people it deals with.

2Objectives and target group

Who Should Attend?

  • Executive assistants and protocol staff organising high-level meetings.
  • PR and customer service teams working in luxury, diplomatic, or executive environments.
  • Managers and team leaders handling corporate partnerships, key accounts, or stakeholder relations.
  • Event coordinators and hospitality or ceremonial staff who interact with VIPs in government or private settings.

Knowledge and Benefits:

By the end of the course, participants will be able to:

  • Adopt the behaviour, language, and appearance appropriate for interacting with VIPs, and build communication strategies tailored to high-level audiences.
  • Understand protocol requirements and cultural context in sensitive professional settings.
  • Handle unexpected situations with poise and diplomacy, drawing on emotional intelligence and body-language awareness.
  • Strengthen their professional presence, negotiate effectively, and build long-term professional networks with influential figures.

3Course Content

Module 1: The Foundations of Dealing With High-Profile Individuals

  • Who counts as a high-profile individual, and why these relationships matter for professional success.
  • Core traits and skills needed to interact with them effectively.
  • Verbal and non-verbal communication basics, including active listening and message clarity.

Module 2: Building Trust, Credibility, and a Strong First Impression

  • Strategies for building long-term credibility through honesty and transparency.
  • Preparing for and making the most of a first meeting.
  • Applying social intelligence to read and respond to social cues.

Module 3: Influence, Persuasion, and Negotiation

  • Effective influence and persuasion techniques, using both logical and emotional arguments.
  • Negotiation strategies that reach mutually satisfactory outcomes.
  • Using body language deliberately to reinforce trust and influence.

Module 4: Emotional Intelligence and Handling Pressure

  • The role of emotional intelligence in understanding VIP needs and building strong relationships.
  • Managing difficult personalities, stress, and complex or culturally sensitive situations.
  • Staying calm and in control during high-pressure discussions.

Module 5: Cultural Diversity and Digital Interactions

  • Understanding cultural differences and avoiding misconceptions.
  • Communicating professionally with VIPs via email and virtual calls.
  • Maintaining professionalism and influence in digital workplace interactions.

Module 6: Sustaining Relationships and Improving Over Time

  • Building and maintaining a professional network with continuous, meaningful follow-up.
  • Balancing professionalism with warmth to build relationships on mutual respect.
  • Evaluating and improving your own skills based on feedback and self-assessment.

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Executive Presence: Mastering Interactions with VIPs and Key Decision-Makers (Online / Remote)