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Dubai 5 October 2026
Training Programme

Logistics as a Value Driver: Customer Satisfaction Training Course (Online / Remote)

1Summary

Two companies can sell an identical product at the same price, yet one keeps its customers coming back while the other loses them to a competitor. The difference is often not the product at all — it is how reliably the logistics behind it delivers, and how much value that reliability adds along the way.

This course, delivered by the Arab British Fellowship Training Academy, unpacks that connection: what added value actually means in a production and supply context, how logistics functions — inventory, supply chains, materials management, risk handling — feed into it, and how a logistics team can be managed deliberately to raise both customer satisfaction and the value a company captures from its own operations.

2Objectives and target group

What You'll Be Able to Do After This Course:

  • Advise on short- and long-term maintenance-related logistics activities.
  • Contribute directly to a company's competitive position through logistics performance.
  • Use logistics operations to build customer value in line with service-quality and cost targets.
  • Work with past, current, and projected data to guide logistics decisions.
  • Track logistics service plans to protect service quality while controlling cost.
  • Take direct oversight of a company's materials purchasing.

Who Should Attend:

  • Logistics managers, executive coordinators, and materials managers.
  • Warehouse managers, supervisors, and staff.
  • Directors, owners, and general managers of commercial and industrial companies.
  • Internal audit and financial control staff.
  • Anyone building a career in logistics or financial auditing.

3Course Content

Module 1: The Business Case for Logistics

  • The concept, definition, and basics of logistics
  • Types of logistics
  • Supply and support processes defined
  • Why the logistics function exists in modern enterprises

Module 2: Added Value — What It Is and Where It Comes From

  • The concept of added value and why it matters
  • How added value contributes to raising company profits
  • The link between logistics performance and value creation

Module 3: Turning Logistics Into Customer Satisfaction

  • Achieving customer satisfaction through better use of logistics management
  • Customer relationship management fundamentals
  • Understanding buying behavior and analyzing customer value

Module 4: Keeping the Engine Running — Inventory and Materials

  • Inventory definition, types, and timing
  • Regulatory procedures for inventory and inventory reports
  • Materials management: overview, importance, planning, and effective control

Module 5: Managing the Chain

  • Supply chain management fundamentals
  • How logistics services management relates to a company's overall growth

Training Format

  • Group training
  • Individual training
  • Field training
  • Theoretical training in the Academy's dedicated halls

Course Dates and Venues

  • Courses run in Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, and Denmark, in addition to Australia and the United States, at a time and place that fits your schedule.

What You Receive

  • An accredited certificate from the Arab British Fellowship Training Academy upon completing the course.

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Logistics as a Value Driver: Customer Satisfaction Training Course (Online / Remote)