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Dubai 5 October 2026
Training Programme

Training Course on Applying Negotiation Management Across Different Business Fields (Online / Remote)

1Summary

Negotiation does not stay confined to boardrooms — it shows up in sales conversations, day-to-day workplace discussions, and dealings with government bodies, which is exactly why many large companies now run a dedicated negotiation management function. This course looks at negotiation management across that full range of fields, rather than treating it as a single, narrow skill.

Companies assign specialists to negotiation roles specifically to protect their interests and keep operations running smoothly with other institutions, government entities, and business partners. Through a professional program from the Arab British Fellowship Training Academy, participants gain the experience needed to represent their organization confidently across these different negotiation settings.

2Objectives and target group

Course Objectives:

  • Deal academically and professionally with other companies and institutions.
  • Work effectively alongside or against other negotiating teams.
  • Study the main negotiation methodologies used across industries.
  • Recognize the different fields where negotiation management applies.
  • Acquire strategies and methods for managing negotiations end to end.

Target Audience:

  • Employees on negotiation teams within companies and institutions.
  • Department managers across companies and establishments.
  • Staff in a company's dedicated negotiation management department.
  • Heads of negotiating teams and managers of large or mid-sized enterprises.

3Course Content

  • Module 1: Negotiation Management: An Academic Starting Point

    • Academic definition of negotiation management
    • Different types of negotiation and their techniques
    • How negotiation management differs across business fields
  • Module 2: The PRAM Model and Structured Negotiation Thinking

    • Introducing the PRAM model as a negotiation framework
    • Communication skills required to apply it effectively
    • Personal skills that strengthen a negotiator's position
  • Module 3: Win-Win Outcomes vs. Positional Bargaining

    • Characteristics of a true win-win negotiation
    • Integrative negotiation compared to positional negotiation
    • The "negotiation game" and how experienced negotiators read it
  • Module 4: Negotiator Behavior and Personality

    • Common negotiation behaviors and what drives them
    • How personality shapes negotiation style
    • Reading counterparts to adjust your approach
  • Module 5: Managing Conflict and Resolving Disputes

    • Conflict management within the negotiation process
    • Alternative approaches to resolving disputes
    • Keeping negotiations constructive under pressure
  • Module 6: Advanced Strategies and Their Impact on Companies

    • Mastering advanced negotiation strategies
    • An in-depth study of the benefits negotiation brings
    • How skilled negotiation affects company performance long-term

Course Dates and Venues:

  • The branches and centers of the Arab British Fellowship Training Academy are spread across 30 countries worldwide, so you can choose any center and join the course directly.

Delivery Formats:

  • Intensive individual training.
  • Hands-on, real-world training.
  • Training within work groups.

Certificate:

  • All participants receive an internationally accredited certificate from the Arab British Fellowship Training Academy after completing the course.

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Training Course on Applying Negotiation Management Across Different Business Fields (Online / Remote)