Scaling Up: An Advanced Program in Entrepreneurship (Online / Remote)
1Summary
Most founders don't fail because they lack a good idea — they fail because they can't turn that idea into a validated business model, a funded plan, and a team that executes. This advanced program is built around that gap. Rather than starting with theory, it opens with the entrepreneurial landscape as it actually is today — the trends, the competition, and the models that separate ventures that scale from ideas that stall.
From there, participants build practical capability across the full venture lifecycle: validating a business model, researching the market, planning finances and funding, developing and testing products, marketing to real customers, and leading a team through growth. Legal and networking sessions round out the program, so graduates leave not just inspired but equipped with the advanced tools to launch, fund, and scale a venture with confidence.
2Objectives and target group
Course Objectives
- Read the current entrepreneurial landscape and spot emerging trends.
- Build and validate a business model using frameworks like the Business Model Canvas.
- Conduct market research and competitive analysis to identify target segments.
- Plan business finances, budgeting, and funding options for sustainable growth.
- Apply lean and design-thinking methods to develop and test new products.
- Execute digital marketing strategies and lead high-performing teams through growth.
Target Audience
- Aspiring entrepreneurs and startup founders
- Business professionals seeking to sharpen entrepreneurial skills
- Innovators launching new products or services
- Business development managers and team leaders
3Course Content
Module 1: From Idea to Venture: Mindset and Business Model Design
- The entrepreneurial landscape: key trends and challenges
- Business model frameworks and value proposition design
- Testing and validating a business idea before committing resources
Module 2: Reading the Market: Research and Competitive Positioning
- Conducting in-depth market research
- Identifying target markets and customer segments
- Competitive analysis and positioning strategy
Module 3: Planning for Scale: Strategy and Financial Management
- Setting long-term goals and a strategic growth plan
- Advanced budgeting and financial forecasting
- Funding options: venture capital, angel investors, crowdfunding
Module 4: Innovating with Purpose: Product Development
- Fostering a culture of innovation
- Design thinking and lean startup methodologies
- Prototyping and testing new products
Module 5: Reaching Customers: Marketing and Brand Building
- Building effective marketing plans for startups
- Digital marketing: SEO, content, and social media
- Building a brand and driving customer engagement
Module 6: Leading People: Teams and Professional Networks
- Building and managing high-performing teams
- Conflict resolution and effective communication
- Networking strategies and leveraging relationships for growth
Module 7: Staying Compliant: Legal Foundations for Startups
- Business structures and registration
- Intellectual property considerations
- Compliance and regulatory requirements