Turning Followers Into Customers: A Social Media Marketing Diploma (Online / Remote)
1Summary
Billions of people open a social media app every single day, and for many businesses that traffic is now worth more than any other marketing channel — if it's used the right way. This diploma walks participants through the strategies marketers actually use to run targeted campaigns on platforms from Facebook to Instagram and LinkedIn: content production and brand-building, SEO and social analytics for tracking performance, paid advertising (PPC and sponsored content), and the influencer marketing and community management skills needed to build a loyal audience.
By the time the program wraps up, participants will be able to read current social media trends and turn them into a marketing strategy that actually delivers results, delivered by the Arab British Fellowship Training Academy.
2Objectives and target group
Who Should Attend?
- Marketing professionals expanding into the digital space, and social media managers refining their strategy
- Business owners, entrepreneurs and marketing/sales staff who want to grow their business through social channels
- Content creators and influencers aiming to boost engagement and monetisation
- Students, fresh graduates and online marketing service providers starting out in digital marketing
What You'll Be Able to Do Afterwards:
- Build and run social media strategies that add real visibility and brand engagement
- Create and brand content across text, image and video, backed by SEO and analytics to track performance
- Set up and optimise paid campaigns (PPC, sponsored content) for maximum ROI
- Partner with influencers and manage online communities to strengthen customer relationships
- Handle social commerce opportunities and manage a brand's reputation during a crisis
3Course Content
Module 1: Why Social Media Strategy Matters
- How digital marketing has evolved and where social media fits in
- Understanding the different platforms and their audiences
- The business case for a deliberate social media strategy
Module 2: Creating Content People Actually Engage With
- Crafting compelling visual and written content
- Building a distinctive brand voice and identity
- Storytelling techniques that drive engagement
Module 3: Turning Data Into Decisions — SEO & Analytics
- SEO basics and keyword research for social platforms
- Using analytics tools to measure what's working
- Adjusting strategy based on the data
Module 4: Running Paid Campaigns That Pay Off
- Facebook, Instagram and LinkedIn advertising fundamentals
- Budgeting and targeting for the best return
- Tracking and optimising live campaigns
Module 5: Growing Through Influencers and Community
- Finding and partnering with the right influencers
- Managing brand reputation through community interaction
- Building loyal online communities, and keeping an eye on emerging trends like AI-driven marketing