The Arab British Fellowship Training Academy presents this course (Communication with News Sources and Public Audience) for individuals wishing to develop their skills in communicating with news sources and the audience, through most advanced methods and best practices.

In contrary to many oral communication courses and textbooks, this course provides enough time to talk about the unique features of oral communications compared to written communications, in order to help trainees prepare and communicate best content for oral communication. This course, presented by the Arab British Fellowship Training Academy, focuses on understanding key elements of conversation skills, and formulating clear and concise discussions that are directly translated into other academic assignments. In order to achieve this goal, this course examines the principles of effectivedebate, prepares it, and critically examines our talks and speeches. Speech is an important art that deals with mental and emotional side of human being. Good speech depends on good choice of words, and having a variety of vocabulary to use. Good speech is an essential part of good writing. Regardless of the type of writing and the nature of audience.

tish Academy for Training and Development provides this course for the following categories:

• Directors and owners of TV stations.
• Field Reporters.
• Chief Editorial staff of TV Stations.
• New perople wishing to launch their career in the Media Industry.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• Staff in the Editorial Management.
• Students of Media Departments.
• Government spokespersons.

How will participants benefit from the course?

After completing the program, participants will be able to:

• Indentifying and mastering the basics of communication with sources and public audience.
• Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
• Descripting the great advantages of the Media and its relation to the area of Public Relations.
• Identifying news topics and writing media material to be provided for reporters.
• Developing policies for media interviews and spokespersons.
• Monitoring and evaluating media coverage.
• Applying techniques to maintain trends and developments in social media and communication technology.
• Developing innovative public relations strategies using social media and social networking sites.
• Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.