An exhibitor decides whether to book a stand again long before the closing numbers come in — the decision is shaped by whether their booth had power, whether visitor flow reached their aisle, and how quickly problems on the floor got solved. The Running Exhibitions and Trade Shows That Perform Training Course by Arab British Fellowship Training Academy is built around that floor-level reality.

Part of the Hospitality & Tourism Management Courses, this programme develops the practical and strategic skills for exhibition management — project planning, expo operations, venue coordination, and marketing — that turn an exhibition into a commercially successful event for organisers and exhibitors alike.

• Plan exhibition objectives, budgets, and timelines from the project stage
• Manage exhibitor registration, participation, and exhibition layouts
• Apply venue operations best practices for floor planning and technical support
• Coordinate event logistics, registration systems, and visitor management
• Promote exhibitions and manage operational risk to protect visitor experience

Target Audience

• Exhibition and trade show managers
• Event planners and event coordinators
• Venue and exhibition centre managers
• Hospitality managers involved in event operations
• Marketing and business development professionals

Module 1: Why Exhibitors Judge a Show by Its Floor, Not Its Brochure

• Types of exhibitions, trade shows, and commercial events
• Roles and responsibilities of exhibition managers and current industry trends

Module 2: Turning an Exhibition Concept Into a Project Plan

• Developing exhibition objectives, strategies, and schedules
• Budget preparation and coordinating exhibitors, sponsors, and service providers

Module 3: Running Expos and Trade Shows on the Day

• Managing exhibitor registration and participation
• Coordinating exhibition layouts, visitor flow, and on-site operations

Module 4: Venue Operations, Facilities and Event Logistics

• Venue selection, exhibition floor planning, and technical services
• Managing logistics, registration systems, and visitor management

Module 5: Marketing the Show and Managing Visitor Experience

• Promoting exhibitions and enhancing visitor engagement and satisfaction
• Managing operational risks and contingency planning

Module 6: Leading Exhibition Teams for the Long Term

• Leading exhibition management teams and stakeholder communication
• Measuring performance and developing long-term exhibition strategies