A single traveller’s trip touches an airline, a hotel, a tour operator, and often a destination management office — and if any one link in that chain underperforms, the tourism business closest to the guest gets the blame. The Running Travel and Tourism Operations Training Course by Arab British Fellowship Training Academy, part of its Hospitality & Tourism Management Courses, is built around that pressure: tourism professionals are judged on a journey they only partly control.

Rather than starting from theory, the programme works outward from the traveller’s journey — booking, destination experience, and post-trip follow-up — before covering the marketing, financial, and leadership skills that keep a travel or tourism business competitive. Participants build the practical judgement needed to run travel agencies, tour operators, hotels, and destination management organisations through changing market conditions.

• Map a traveller’s full journey and identify where tourism businesses lose or win trust
• Plan and coordinate travel operations, bookings, and documentation efficiently
• Apply destination planning and product development techniques that boost visitor numbers
• Build tourism marketing campaigns for both digital and traditional channels
• Manage tourism business finances, risk, and quality assurance systems
• Apply sustainable and responsible tourism practices across operations
• Strengthen leadership and decision-making for tourism business growth

Target Audience

• Travel agency managers and tour operators
• Tourism officers and destination management professionals
• Hospitality managers and hotel/resort supervisors
• Government tourism officials and development specialists
• Tourism entrepreneurs and customer service professionals
• Individuals building a career in travel and tourism

Module 1: Following the Traveller’s Journey Across the Tourism System

• How one trip crosses airlines, hotels, operators, and destinations
• Global tourism trends and the businesses shaping them

Module 2: Booking, Documentation, and Travel Operations

• Reservation systems and tour package development
• Managing travel documentation and logistics accurately

Module 3: Destinations, Products, and Competitiveness

• Destination planning and tourism product development
• Visitor attraction management and destination competitiveness

Module 4: Marketing Tourism and Managing the Customer Experience

• Digital and traditional tourism marketing strategies
• Customer service excellence and visitor satisfaction

Module 5: Running a Financially Healthy Tourism Business

• Budgeting, cost control, and financial management
• Risk management and quality assurance

Module 6: Sustainable and Responsible Tourism

• Environmental responsibility and community-based tourism
• Responsible tourism practices businesses are expected to adopt

Module 7: Leadership and What’s Next for Travel and Tourism

• Leadership styles, team management, and decision-making
• Smart tourism technology, recovery, and future growth planning