Move someone from a strong technical or departmental track record into an executive seat, and the skills that got them there are rarely the ones the job now demands. This programme from the Arab British Fellowship Training Academy closes that gap, covering leadership, strategy, operations and digital transformation as one connected discipline rather than four separate short courses.

Business today moves fast enough that yesterday's playbook for management doesn't hold. What the role now requires is a strategic view, the judgment to decide under uncertainty, and the ability to actually move a team toward measurable results - and that combination is what the programme is built around.

Who Should Attend

• Executive managers and individuals already in leadership positions.
• Department managers and team supervisors across sectors, and entrepreneurs or SME owners.
• Professionals aiming to move into strategic decision-making roles.
• Engineers, accountants or marketers who need the executive business perspective.

Programme Objectives

By the end of this programme, participants will be able to:

• Understand the principles of executive management and its role in modern business.
• Build and implement integrated strategic plans aligned with organisational vision.
• Make sharper decisions based on data and real-world analysis, including under crisis conditions.
• Manage and motivate teams to hit performance goals.
• Read basic financial data and make informed financial decisions, including budgeting and cost control.
• Build marketing strategies that strengthen organisational competitiveness.
• Manage supply chain and procurement operations for efficiency.
• Adopt digital solutions and foster a culture of innovation.
• Present and communicate professionally with internal and external stakeholders.

Module 1: The Executive Role and Decision-Making

• What executive management actually means, and how it differs from operational management
• Roles and responsibilities of the executive manager in reaching organisational goals
• Mechanisms for smart decision-making in complex environments

Module 2: Strategic Planning and Risk

• Preparing strategic plans and analysing the internal/external environment (SWOT and PESTEL)
• Risk planning and effective risk-management techniques

Module 3: Leading and Motivating Teams

• Traits of successful executive leadership
• Motivating teams toward organisational objectives
• Managing conflict and workplace pressure

Module 4: Operational Excellence

• Developing and improving internal processes for efficiency and quality
• Applying Six Sigma and Lean methodologies
• Monitoring performance through KPIs

Module 5: Financial Resource Management

• Reading balance sheets, cash flow and income statements
• Budget planning and cost control
• Strategies to increase profitability and reduce financial risk

Module 6: Marketing, Brand and Supply Chain

• Brand building, institutional promotion and competitor analysis
• Designing and evaluating marketing campaigns
• Supply chain principles, supplier negotiation and procurement efficiency

Module 7: Innovation, Digital Transformation and Executive Communication

• Why innovation matters in a competitive environment, and integrating digital solutions
• How digital transformation reshapes business models
• Presentation skills and building strategic messages for senior management and investors