Gut feeling used to be enough to run a workforce. It isn't anymore. This Certified HR Analyst programme from the Arab British Fellowship Training Academy is built to replace instinct with evidence, equipping HR professionals with the analytical tools to turn raw workforce data into decisions that actually move the needle on performance.

Participants learn to work with HR analytics tools, key performance indicators and predictive models, and to turn the output into professional reports that management will actually read and act on. The programme frames the HR analyst as the bridge between data and decision-making—someone who improves strategic planning, operational efficiency and the overall value HR delivers to the organisation.

Recruitment, retention, training and development are all treated as data problems as much as people problems, with participants learning to connect analytical findings directly to organisational strategy so decisions are genuinely informed rather than assumed.

Who Should Attend?

• HR managers seeking to enhance their analytical capabilities.
• Data analysts and HR professionals.
• Executive leaders responsible for workforce planning and decision-making.
• Talent management and organisational development specialists.

Course Objectives

After completing the programme, participants will be able to:

• Explain the fundamentals and importance of HR analytics.
• Apply tools and techniques for analysing workforce data.
• Link analytics with KPIs and strategic decisions.
• Prepare reports and conduct predictive HR analysis.
• Support organisational strategies through data-driven insight.

Module 1: From Instinct to Evidence: The Business Case for HR Analytics

• Definition and role of HR analytics, and why data now drives workforce decisions
• Fundamentals of data collection and quality standards
• Types of HR data and how they feed performance improvement

Module 2: Tools, KPIs and Everyday Analysis

• HR data tools and techniques: basic and advanced analytics software, and spotting trends in workforce data
• Identifying key HR performance indicators (KPIs) and linking them to organisational objectives
• Measuring individual and team performance effectively

Module 3: Analysing Recruitment, Retention and Development

• Analysing turnover and attrition, and evaluating retention strategies and initiatives
• Measuring the impact of training on performance and monitoring development initiatives
• Linking analytics outcomes to HR development plans

Module 4: Predicting the Workforce of Tomorrow

• Principles of forecasting future workforce needs and anticipating skill gaps
• Using data for career development and succession planning

Module 5: Reporting That Gets Read and Acted On

• Designing clear, actionable analytical reports and visualising data for faster comprehension
• Using analytics to support strategic decision-making

Module 6: Making HR Analytics Strategic

• Aligning analytics with organisational strategic plans and long-term workforce planning
• Using insights to raise HR's organisational value
• Emerging trends: AI and predictive analytics as a driver of innovation in HR

Module 7: From Learning to Practice: The Certified HR Analyst in Action

• Building a practical action plan to apply the skills acquired
• Integrating analytics into daily HR operations and strengthening the ability to provide strategic recommendations