Can a brilliant idea survive a badly delivered message? Rarely — which is why organisations increasingly treat communication as a leadership skill to be trained, not a personality trait some people are born with. This Advanced Communication Skills Training Course, delivered by the Arab British Fellowship Training Academy, gives managers and senior professionals the tools to plan, deliver, and adapt high-stakes communication so that messages land the way they were intended.

The course starts from the inside out: understanding your own communication style and how it colours the way others receive you, before moving into the practical skills of reading an audience, structuring a message, presenting with confidence, and resolving the inevitable conflicts that come with high-level communication. Participants leave with techniques for verbal and non-verbal communication, persuasion, and cross-cultural sensitivity that apply immediately in meetings, presentations, and day-to-day leadership.

What You'll Be Able to Do

• Plan and execute effective communication strategies suited to different stakeholder groups.
• Build self-awareness of your own communication style and how it affects others' perception.
• Interpret feedback and non-verbal cues, and adjust your delivery accordingly.
• Strengthen presentation skills, including questioning techniques, listening, and observation.
• Identify different personal listening styles and apply body language effectively.
• Explore how AI is reshaping modern communication.
• Practise assertiveness and apply the psychology of influence and persuasion in real settings.

Who Should Attend?

• Employees looking to strengthen their communication impact
• Supervisors
• Middle and senior managers wanting to take their communication skills to an advanced level

How Will Attendees Benefit?

• Upgraded verbal and non-verbal communication — expressing ideas clearly, confidently, and persuasively.
• Stronger active listening and the ability to engage others effectively.
• Practical conflict-resolution and negotiation skills for workplace disagreements.
• Greater confidence speaking and presenting to maximise influence.
• Improved relationship-building through trust and collaboration.
• Cultural and emotional intelligence to adapt communication style to different audiences.
• Sharper persuasion and influence skills relevant to leadership, teamwork, and customer interactions.

Module 1: Knowing Yourself Before You Communicate

• Your role and beliefs when communicating
• Self-awareness and emotional intelligence
• Reading people

Module 2: The Building Blocks of Communication

• Types of communication
• Communication styles
• Para-language, and positive versus negative language

Module 3: Listening and Feedback in Practice

• Giving and receiving feedback
• The range of non-verbal communications and body language
• Developing your awareness of others

Module 4: Communicating in the Room and on the Page

• Communicating in meetings
• Written communications outlined
• Planning what to say (and what not to)

Module 5: Presenting and Persuading with Confidence

• Preparing to present, and changing your emotional state for success
• Presentation practice and feedback
• A model of persuasion: push vs. pull

Module 6: Navigating Conflict and Cross-Cultural Communication

• Understanding conflict and its positions
• Cross-cultural communication
• Planning to make a difference