Why do some managers turn every conversation into a growth moment for their team, while others just hand out instructions? The difference usually comes down to coaching skill — and it can be learned. This certificate programme breaks coaching down into the concrete behaviors that talent development research shows actually work, then gives participants the chance to rehearse them.

Through role plays, group exercises, and real case studies, delegates practice the foundational competencies of effective coaching until they become second nature. The result is a stronger ability to help employees perform at their best by building on the strengths they already have, rather than simply correcting weaknesses.

What You Will Master

• Core coaching competencies and how to apply them in real coaching conversations.
• Reading multiple sources of data and interpreting them to help clients reach agreed results.
• Setting up coaching agreements and linking goals to measurable business performance.
• Building and maintaining a coaching plan — managing progress, accountability, and closure.
• Applying coaching ethics and standards consistently across situations.
• Active listening, powerful questioning, and effective feedback techniques.

Who Should Attend?

• Learning professionals and trainers.
• Instructional designers and organizational development practitioners.
• Employees responsible for developing and coaching others within their organization.
• Managers and HR specialists.
• Anyone looking to build a formal coaching capability.

• Module 1: The Foundations of Workplace Coaching

  • Coaching overview and the coaching map
  • Components of intentional coaching and how coaching differs from mentoring or managing
  • Coaching definitions, roles, and how coaching functions inside organizations

• Module 2: Why Formal Coaching Certification Matters

  • What a recognized coaching certificate signals to employers and clients
  • The behaviors and skills that separate a successful coach from an average one
  • Building a personal case for investing in coaching as a career skill

• Module 3: Coaching Ethics and Professional Presence

  • Coaching ethics and why applying them consistently protects the relationship
  • Managing as a coach and setting up coaching agreements
  • The coach's presence and purpose in every session

• Module 4: The Art of the Coaching Conversation

  • Initiating coaching conversations and the importance of intentional listening
  • Incorporating powerful questions — inquiring — and talking straight — advocating
  • Dialogue tools for context and framing

• Module 5: Working with Data and Insight

  • Sources and methods of collecting data in a coaching engagement
  • Integrating and evaluating multiple sources of data, then sorting it into themes
  • Designing and taking action based on what the data shows

• Module 6: Guiding the Client Through Action

  • How to create coaching action plans and select tools for tracking progress
  • Promoting an open, flexible, and confident coaching relationship
  • Helping a stuck client — coaching tips, guidelines, and the COACH Model

• Module 7: Measuring and Sustaining Coaching Impact

  • Establishing coaching agreements, holding clients accountable, and setting expectations
  • Measuring coaching results and navigating challenging coaching scenarios
  • Highlighting and celebrating success, writing coaching reports, and practicing through role plays, group exercises, and case studies