Every sales representative shares one goal: the highest possible sales. But for wholesale and retail reps specifically, that goal comes with extra layers — securing the best shelf space in the store, predicting what a customer will need before they ask, and organizing visits around a schedule that keeps products moving and expiry dates from becoming a problem.

This programme was designed to build exactly that kind of professional: a wholesale and retail sales representative equipped with modern selling techniques and real, practical experience they can apply on their very next customer visit.

• Read customer behavior and identify their needs and desires quickly.
• Present products effectively and secure premium display spaces.
• Recognize the types of objections customers raise, and respond to them with confidence.
• Apply sales techniques for visiting and building relationships with major accounts.
• Write clear visit reports and plan efficient sales routes.
• Report results to a sales supervisor professionally.

Target Audience

• Anyone looking to build sales management expertise through hands-on training.
• Employees currently working in wholesale or retail sales.
• Sales supervisors and representatives, including those handling key accounts.
• Job seekers pursuing opportunities in wholesale and retail trade.

Module 1: Understanding Your Customer

• Types of targeted customers and their duties toward the sales representative.
• Identifying customer needs and desires quickly and effectively.
• Asking smart questions, getting useful answers, and listening skills.

Module 2: Planning and Executing the Sales Visit

• Advanced techniques for planning sales visits and steps for execution.
• Methods and techniques for presenting the product effectively.

Module 3: Persuasion and Objection Handling

• Persuasion techniques and motivating the customer to purchase.
• Types of customer objections and effective ways to handle them.

Module 4: Closing the Visit and Reporting

• Closing the visit and writing the visit report and sales route.
• Writing and submitting reports and results to the sales supervisor.