Opening an online store is the easy part; getting people to actually buy from it is where effective e-marketing comes in — and that gap is exactly what pushed e-commerce companies worldwide to compete on marketing rather than just on having a website.

The 1990s saw a sharp jump in e-commerce activity, and the number of websites launched for online trade grew fast enough that most of them, big or small, were American companies running their own web presence — each one differing wildly in scale and reach. From there, the concept of e-marketing and e-commerce spread to companies elsewhere, competition in the e-market spread along with it, and e-commerce companies began appearing across the world. This course from the Arab British Fellowship Training Academy is built to help you compete in that same market effectively.

Who Should Attend?

• Anyone interested in e-commerce.
• E-marketing professionals.
• Managers of sites focused on e-commerce.
• Employees of credit companies.

What Participants Will Gain:

By the end of the course, participants will be able to identify:

• E-commerce terminology and types, and how electronic stores and shopping actually work, including how buy/sell/marketing deals get made between the parties involved.
• What the term "e-business" covers, spanning both e-commerce and e-marketing, and how e-marketing improves productivity, market management, research and information-sharing.
• How to shift a business from traditional marketing patterns to electronic ones, and the key economics behind the electronic identifiers market.
• How institutions gather and use information and knowledge today, and how e-marketing strengthens an institution's competitive position, profits and pace of integration.
• What it takes to open an online store: marketing it, publishing and advertising it, and identifying who the parties dealing in e-commerce actually are.

Module 1: E-Marketing Foundations

• Objectives of e-marketing.
• Foundations and principles of e-marketing.
• Steps involved in running e-marketing operations.
• Mechanisms, procedures, strengths and obstacles of e-marketing, plus how to evaluate and develop it.

Module 2: Building and Running an Online Store

• Successful and unsuccessful e-store models, and what separates them.
• The business model, and building a brand around it.
• E-commerce store platforms, and how electronic stores actually operate.
• How to choose products and deal with suppliers.

Delivery Formats:

Group training, individual training, hands-on field training on a full curriculum, and theoretical training in the classroom.

Locations:

The course is held in Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States — or at a time and place that suits your schedule.

What Do You Get?

On completion, participants receive a certificate accredited by the Arab British Fellowship Training Academy.