Thinking of e-commerce as just "a website" is a mistake - plenty of companies build sites that never reach a professional standard, so the site ends up a burden rather than a help. The market, in an e-commerce context, has taken on many new meanings: physical shops, decor and buildings have been replaced by a wide network of interactions carrying products, services, information and money - including bill payment - built around the same core players as any traditional market: sellers, buyers and brokers. Their roles have changed and spread across many locations, but business keeps moving even though the parties never actually see each other.

Arab British Fellowship Training Academy offers this training course to anyone who wants to develop their understanding of how import and export are carried out across the network.

Who Should Attend

• Anyone interested in electronic commerce, and workers in e-marketing.
• Site managers interested in electronic commerce.

Programme Objectives

By the end of the course, participants will be able to:

• Build trust relationships based on the strength of the business site through which goods are bought and sold.
• Identify what must be taken into account during buying, selling and closing deals, including all ethical and legal aspects and ways to protect the consumer from fraud attempts.
• Recognise the biggest obstacles to building constructive electronic commerce.
• Apply the principles and foundations of e-commerce to import and export operations.

Module 1: The Principles Behind Import and Export Online

• Objectives of e-commerce operations, and the principles and foundations of import and export through the network.

Module 2: Running and Improving the Operation

• The steps, mechanisms and procedures involved in import and export operations.
• The components and constraints of import and export operations, and how to evaluate and develop electronic sales.