How do you really know what your customers want, or what your competitors are about to do next? In today's digital world, analytics has become the tool marketers and market participants rely on most to answer exactly that - reading customer behaviour and market requirements from electronic data so organisations can sharpen their marketing strategies and compete more effectively.

Arab British Fellowship Training Academy offers this training programme to teach participants how to collect and analyse electronic data effectively to understand the market and the competition, get familiar with different electronic analysis tools, and use them to extract valuable insights - alongside market, competition and product analysis strategies, and how to turn all of that into successful marketing strategies.

Who Should Attend

• Digital marketers, marketing managers, product managers and marketing researchers who want to sharpen their analysis skills.
• Entrepreneurs, startup owners and data analysts looking for new ways to understand the market and competition.
• Students, graduates and anyone interested in marketing and electronic data analysis in a fast-evolving digital business context.

Programme Objectives

By the end of the course, participants will be able to:

• Build a deeper understanding of the market and its competitors through analysis of available electronic data.
• Master electronic analysis tools and use them effectively in market and competition analysis.
• Improve marketing and competitive strategies based on data analysis, and develop the analytical skills needed to take strategic decisions.
• Increase the effectiveness and efficiency of using digital marketing as a tool for market and competition analysis, and use data to guide product marketing and competitive decisions.

Module 1: Foundations of Electronic Market Analysis

• General objectives, foundations and principles of competition in the electronic market.
• Steps for controlling electronic market operations, and the concept and importance of electronic analysis in understanding the market and competition.
• Mechanisms and procedures for analysing the electronic market, and its ingredients and obstacles.

Module 2: Data Collection and Consumer Behaviour

• Objectives and applications of electronic analysis, and using data collection tools such as Google Analytics and social media analytics.
• Analysing data with big-data and machine-learning techniques to understand consumer behaviour and spot trends and patterns in the product market.

Module 3: Competitor and Product Analysis

• Analysing competitors' websites and online strategies, and understanding their strengths and weaknesses.
• Evaluating product performance through electronic data, and analysing responses and comments on products to improve them.

Module 4: Turning Analysis into Marketing Action

• Applications of electronic analysis in marketing, and using data to develop targeted marketing strategies.
• Analysing digital marketing campaign results, and using research tools and electronic surveys to understand market needs.
• Preparing comprehensive reports on the market, competitors and products, and directing future strategies based on data and analysis.