Ask most people what electronic trade means and they will describe buying and selling goods on a website - but that is only a fraction of it. In practice it covers selling, buying, financial transfers and information exchange carried out entirely online, and it has grown to include the trading of information itself alongside every kind of good and service, reaching anyone with an internet connection anywhere in the world.

Arab British Fellowship Training Academy offers this training course to anyone who wants to develop their managerial capabilities and strategies in electronic trade and electronic marketing operations.

Who Should Attend

• Anyone interested in electronic trade, and workers in electronic marketing.
• Managers of major e-trade websites, and electronic marketers.

Programme Objectives

By the end of the course, participants will be able to:

• Explain the reasons behind the growing interest in e-commerce, and recent developments in information and communications technology.
• Describe the main role the internet plays as an intermediary, and how e-commerce complements modern trade practices.
• Analyse the shift from traditional to modern electronic trade, and the current reality e-commerce faces today.
• Assess the growing importance of e-commerce's role in light of global changes and new challenges.

Module 1: Foundations of Electronic Marketing Strategy

• Aims, basics and principles of electronic marketing strategies.

Module 2: Executing and Evaluating the Strategy

• The steps, mechanisms and measures used to put electronic marketing strategies into practice.
• Components and obstacles in electronic marketing strategies, and how to evaluate and develop them.