Hackers, electronic break-ins and credit-card-theft viruses are the reason a growing share of e-commerce spending now goes to securing websites and protecting customer data, not just building them. E-commerce itself - the buying, selling and exchange of goods, services and information over computers and, above all, the internet - is regarded by economic analysts as one of the fastest and most effective drivers of economic growth, precisely because it makes deals, products and services move quickly.

That speed, though, exposes a weakness: networks that lack sufficient security and confidentiality. As online communication tools and payment-insurance mechanisms matured, it became possible to pay for goods with credit cards over the network - which is exactly why companies now invest in documenting and securing their websites, containing customer databases, and keeping that data updated safely. Arab British Fellowship Training Academy offers this training course to everyone who wants to build stronger expertise in this field.

Who Should Attend

• Anyone interested in e-commerce, and people working in e-marketing.
• Managers of websites involved in e-commerce.
• People working in credit card companies.

Programme Objectives

By the end of the course, participants will be able to:

• Coordinate effectively between all parties involved in international trade to gain the maximum benefit in terms of safety and insurance.
• Support the spread of technological and technical awareness around e-commerce security.
• Explain the role of intermediaries in e-commerce sales and how to build the confidence and security consumers need.
• Describe strategic alliances between enterprises and the broadening of competition in the global market.
• Identify the attractive features of e-commerce, including lower transaction costs and reliable networks and credit cards.

Module 1: The E-Commerce Landscape

• Advantages and disadvantages of e-commerce, and its basic requirements.
• Common problems in e-commerce, and its stages, including the stages of an online purchase.

Module 2: Economics of Going Digital

• The economic dimensions of e-commerce across countries, and the effects of applying it.
• Means of electronic payment, and the economic dimension of using them.