A newsroom decides, minute by minute, what the public will see, hear and believe about the world. That editorial judgement — not just the cameras and studios behind it — is what makes media management one of the most consequential professions of the modern age.

Media covers any medium, technology or organisation, public or private, whose core function is to disclose and publish news and information about events in society. Behind every well-run media institution sits management capable of deploying limited resources, at the lowest possible cost, for the good of the audience it serves.

This Arab British Fellowship Training Academy course develops the communication competencies media professionals need to manage institutions, produce and direct broadcasts, and engage confidently with global issues such as equality, identity and environmental sustainability.

• Manage media institutions and prepare their project plans professionally
• Edit, direct and broadcast TV programmes with advanced technical know-how
• Build awareness of overlapping trends across global communications
• Generate ideas and synthesise research findings on global issues
• Collaborate in teams to communicate research on equality, identity and environmental sustainability

Who Should Attend

• Directors of TV stations and news agencies
• Directors of editorial departments and program directors
• Professionals preparing and collecting information for TV broadcasts
• Media department students and government spokespersons

Module 1: Understanding Media and Public Perception

• Introduction to the media and the evolution of its concept
• How media shapes public mental perspectives
• News values in the media industry

Module 2: Media Management Fundamentals

• Media management: definition and importance
• The role of media management in press and media advancement
• Preparing project plans for media institutions

Module 3: Reporting, Writing and Storytelling

• News gathering, news views and news writing
• Storytelling techniques for broadcast journalism
• Communication theory, PR models and the nature of persuasion
• Ethics of media relations

Module 4: On-Air and Field Skills

• Special skills of a successful TV reporter
• Solid, practical training on proper behaviour in complex field situations
• Media broadcasting and the most effective methods for success