Strategic thinking is easy to talk about and hard to actually apply inside a real work plan. The difference between a manager who merely understands strategy and one who can build an integrated plan around it usually comes down to specific, learnable skills – reading the strategic context correctly, engineering the business systems behind it, and knowing how to keep listening to the market while executing. This course from the Arab British Fellowship Training Academy is designed for exactly that gap, for anyone who wants advanced skills in the arts of management, strategic planning, and professional resource management.

Strategic planning is built on long-term thinking: specialised staff inside planning, development, and modernisation offices study the latest developments in modern management and shifts in public opinion, then produce a full study on how the company can benefit from new techniques – blending modern methods with adapted ones that match the company's real conditions, resources, and the skill level of its people, so the outcome actually achieves its intended objectives.

Who Should Attend?

• Managers of strategic planning departments in companies.
• Managers of modernisation and management development.
• Internal audit staff responsible for data analysis and reporting on administrative status.
• Staff working in administrative and VIP leadership offices.
• Anyone wishing to learn modern strategic management techniques.

Course Objectives

• Gain high-level management skills and reengineer work systems using total quality principles.
• Benefit from strategic thinking in building real work plans, and understand the strategic context and its use.
• Learn international standards for excellence management and the criteria of a successful manager.
• Establish an advanced administrative system aligned with global trends in performance development.
• Apply skills that help formulate strategies suited to the actual nature of the work.

Module 1: Strategic Thinking as the Starting Point for Real Plans

• Benefiting from strategic thinking in building work plans.
• The concept of strategic context and how to use it in practice.
• The role of strategy in leadership success and key leadership skill experiences for managers.

Module 2: Business Systems Engineering and Total Quality

• The importance of business systems engineering in company success, and reviewing working methods.
• New business environments and the vital role of information technology.
• Success factors in reengineering work systems and the importance of total quality management.

Module 3: Resources and Governance Behind Successful Strategies

• Identifying the resources needed to support strategic plans.
• Activating the role of control and internal audit offices in continuous reporting.
• Establishing an advanced administrative system and following global trends in administrative performance development.

Module 4: Listening to the Market — Mystery Shopping and Customer Voice

• Analysing hidden mystery-shopper models of company performance and reaching appropriate decisions.
• Activating the complaint system and listening to customer opinions on the company's performance.
• Preparing strategic plans that target the specific age groups and social segments to be attracted.

Module 5: Monitoring, Evaluating, and Correcting the Strategy

• Direct follow-up and supervision of work progress across all departments.
• Evaluating strategic plans and assessing the overall status of the company's strategy.
• Common problems during strategy preparation and formulation, and the correct ways to solve them, with practical applications.