Plenty of organisations write strategies every year – far fewer manage to turn them into measurable excellence. The gap usually isn't ambition, it's the absence of a structured model connecting planning to results. That is exactly what this programme from the Arab British Fellowship Training Academy addresses: it equips participants with the EFQM model (European Foundation for Quality Management) as a core tool for developing organisational processes, strengthening competitiveness, and delivering sustainable outcomes.

Through the programme, participants learn to integrate excellence principles directly into their own work plans, build strategic maps aligned with real organisational goals, and use data and KPIs to make informed strategic decisions that support sustainable growth. Institutional success ultimately depends on planning effectively and mapping strategy in a way that drives continuous improvement.

Who Should Attend?

• Senior executives and strategic planning managers.
• Department managers seeking to improve organisational performance.
• Professionals responsible for quality and institutional excellence systems.
• Team members involved in strategic planning and mapping.
• Quality and operations staff working to implement the EFQM model.

Course Objectives

• Apply the principles of the EFQM model in practice to achieve institutional excellence.
• Build effective strategic maps aligned with organisational goals and maximum efficiency.
• Analyse and evaluate organisational performance using strategic analysis tools and KPIs.
• Strengthen data-driven strategic decision-making and improve results based on evaluation.
• Embed a culture of continuous improvement and sustainable excellence across the organisation.

Module 1: From Strategy on Paper to Institutional Excellence in Practice

• The concept of strategic planning, its key objectives, and its role in shaping the organisation's vision.
• The concept of institutional excellence, its dimensions, and its relationship with strategic planning.
• Factors that contribute to achieving institutional excellence and improving innovation.

Module 2: The EFQM Model as a Roadmap for Organisational Development

• An overview of the EFQM model, its main components, and its role in organisational development.
• Core principles: focus on results, values-based leadership, and innovation capability.
• How the EFQM model enhances the effectiveness of performance strategies.

Module 3: Measuring What Matters — EFQM Evaluation Tools and KPIs

• Key tools used in evaluation and analysis under the EFQM model.
• Identifying and using key performance indicators (KPIs) to measure progress toward excellence.
• Techniques for improving results based on evaluation outcomes.

Module 4: Strategic Mapping and Situational Analysis

• The concept of strategic mapping, its objectives, and effective design tools.
• Analysing organisational strengths, weaknesses, opportunities, and challenges.
• Using strategic maps to drive innovation and institutional excellence.

Module 5: Turning Evaluation Into Action — Data-Driven Strategy Review

• Periodic strategy review and adjusting strategies based on evaluation results.
• Analysing data to guide and support strategic decisions.
• Using analysis results to prioritise and improve organisational strategies.

Module 6: Sustaining Excellence Across the Organisation

• Continuous improvement strategies using EFQM tools and their integration into daily operations.
• The concept of sustainability and its role in maintaining institutional excellence.
• Embedding excellence into organisational culture and future trends in EFQM applications.