Picture walking into your office one morning and finding your computer simply won't start — weeks of plans and information, gone in an instant. That's the essence of a crisis: it strikes without warning, and by the time it happens, the organization's level of readiness is really the only thing that decides whether it survives or gets seriously damaged.

This Training Course from the Arab British Fellowship Training Academy introduces crisis management as its own administrative science, covering how to properly handle a crisis, predict its short and long-term effects, and even turn what looks like a negative situation into a positive outcome, for anyone who wants high-level management skills and the ability to make the right call under pressure.

Who Should Attend?

• Managers of institutions and companies, along with heads of administrative departments.
• All employees working in management departments within institutions.
• Public and private university students.

By the end of this course, participants will be able to:

• Acquire the essential knowledge and skills needed to manage crises efficiently and effectively.
• Apply the concepts, tools and steps involved in planning, including how budgets are used in planning and control.
• Use simple and multiple linear regression models and other modern forecasting methods.
• Recognize different types of crises, sense them early, and know how to respond to them.
• Prepare and train the team responsible for handling a crisis, and apply innovative, creative thinking to resolve it.

Module 1: Forecasting Fundamentals for Planning and Budgeting

• The importance of forecasting when preparing plans and budgets.
• The factors that affect forecasting, and its main areas of application.
• Using simple and multiple linear regression models, and applying trend analysis.
• Modern forecasting methods and how to apply them.

Module 2: Understanding Crises

• The difference between a crisis and a problem, and between crisis management and management by crisis.
• The dimensions and features of a crisis.
• Types of crises, and approaches used to diagnose them.

Module 3: Early Warning and Crisis Readiness

• Predictive capabilities for sensing a crisis before it happens.
• The role of early warning systems.
• The equipment, people and tools needed to plan for a crisis.
• Planning communications before a crisis occurs.

Module 4: Handling a Crisis When It Hits

• Administrative requirements for dealing with a crisis.
• Preparing and training the team responsible for managing it.
• Pre-delegating authority, and planning communications during the crisis.
• Using innovative and creative thinking to solve the problem, and capturing lessons learned once the crisis has passed.

Module 5: Crisis Communication and Information Management

• Confidentiality of necessary information and the criteria that govern it in crisis situations.
• Environmental scanning methods to identify issues, evaluate data sources and confirm information credibility.
• Rights and responsibilities around confidentiality and freedom of information, along with research and monitoring strategies.
• Information systems used in crisis situations.

Module 6: Crisis Management Tools and the PR Role

• Best-practice strategic management tools such as SWOT analysis.
• The stages of case management: identification, analysis, planning, operation and evaluation.
• The role of the public relations team in crisis management, and the requirements of effective media relations.
• Qualities required of crisis management leaders, and how to develop them.